Business

Goddard: Global DOOH Will Account for 50% of all OOH Revenue by 2026

World Out of Home Organization (WOO) President Tom Goddard had a bullish message for over 200 delegates at WOO’s first in-person Regional Forum, covering the APAC region, which was held in Kuala Lumpur this week.  The APAC region, which now accounts for a third of the world’s Gross Domestic Product, […]

Company of the Day: Primary Outdoor

Company:  Primary Media Outdoor Advertising Markets:  Texas Address:  2511 Boll St, Dallas, TX  75204 Phone: 972-584-1000 Email:  info@primarymedia.com Primary Media Outdoor Advertising operates a billboard plant of with 357 faces including 10 digital faces in Texas.  Josh Feferman is the firm’s managing partner.  The firm is an operator associate in the IBOUSA.  […]

Billboard Insider Classifieds October 15, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Terry Carmody on Why Impressions Matter

Terry Carmody owns Integration Media, an out of home sales firm which works closely with the IBOUSA to generate national sales.  In addition Terry is co-founder of Heritage Outdoor Media which owns out of home plants in New York, Los Angeles, Chicago and Atlanta. Terry how’s the national out of […]

Pictures from Florida

Some pictures Justin Powell, CEO of Huntington Outdoor sent Billboard Insider from Florida in the wake of Hurricane Ian.  The first picture should be titled “why you need hurricane frames”. Lamar’s digital billboard network is running public service and safety messages.  The nameplates are gone but the digital billboards are […]

Company of the Day – Premier Outdoor Media

Company:  Premier Outdoor Media Headquarters: 307 Fellowship Rd., Suite 315, Mount Laurel, NJ 08054 Markets:  New Jersey, New York,  Maryland and Delaware Phone: 856-840-0740 Email: info@premieroutdoormedia.com With 300 plus faces, Premier Outdoor Media is a locally-based, boutique Out-of-Home company, with a geographic billboard footprint that covers the New Jersey, Philadelphia […]

Reveal Mobile a Finalist for Digiday Awards

RALEIGH, N.C. AND NEW YORK (PRWEB) OCTOBER 11, 2022 The Digiday Awards, considered to be among the most influential awards in ad tech and martech, has shortlisted Reveal Mobile in three categories: best attribution tool; best location data platform; and best measurement solution. As a triple finalist, Reveal Mobile ranks among […]

Company of the Day: Pearl Media

Company:  Pearl Media Headquarters: 151 Forest St, Suite J, Montclair, NJ  07402 Phone:  973-492-2300 Email: info@pearlmedia.com Pearl Media is an award-winning Out-of-Home company headquartered in Northern New Jersey with offices in Miami, Los Angeles and San Francisco.  In February 2022 Pearl sold 10 high profile displays to New Tradition.  In April 2022 Pearl acquired […]

Jon Odom on Billboard Maintenance

A reader asked us to run articles on billboard maintenance.  Today we will reprint an excellent article we published in 2015 by Jon Odom on preventative billboard maintenance.  Odom runs Productivity Fabricators, a Richmond, Indiana company which specializes in producing outdoor advertising structures.  He has been a speaker at OAAA and […]

Adomni Acquires Adstash to Bolster Programmatic Offering and Scale Shoutable

Adstash’s core team and a suite of products will continue to operate under the Adomni corporate umbrella Las Vegas, NV. October 10, 2022. Adomni, Inc, the leading programmatic digital out-of-home advertising planning and buying platform, announced its acquisition of Adstash, a Canadian-based solution that empowers digital signage networks with industry-leading […]