By Julia Cramer, Adomni Content Specialist Synopsis: Education will fuel the adoption of DOOH and allow advertisers and agencies to fully understand the potential this medium holds. The digital out-of-home (DOOH) industry has been rapidly evolving primarily due to the pandemic, which revved the adoption of programmatic capabilities. Advertisers […]
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Pearl Media Acquires Lure Outdoor
(Montclair, New Jersey) Pearl Media, in partnership with Seaport Capital, has acquired LURE Outdoor, making it one of the premier street level Out of Home Media companies in the United States. Based in New York City, LURE Outdoor’s OOH mix encompasses over 120 high profile street level billboards, barricades and storefronts throughout […]
Talon Appoints Greene Chief Revenue Officer
New York, NY – April 27, 2022 – Talon, the world’s leading independent Out of Home (OOH) specialist media agency, today announced the appointment of Chris Greene in the newly created position of Chief Revenue Officer (CRO). Chris joins Talon America from Cooler Screens where he served in the same role. He […]
Company of the Day – Jones Outdoor
Company: Jones Outdoor Market: Wisconsin. Headquarters: 1711 Scheuring Road, DePere, WI 54115 Phone: (844) 256-6587 Jones Outdoor is a division of Jones Sign Company which was founded in 1910. The Company has over 300 billboard faces and bulletin properties in Wisconsin, including 22 digitals. They have concentrated coverage from Fond […]
Company of the Day: Jarman Outdoor
Company: Jarman Outdoor Advertising Markets: North Carolina Address: 283 Otis Miller Road, Beulaville, NC 28518 Email: contact@jarmanoutdoor.com Phone: 910-290-0447 Jarman Outdoor operates a billboard plant with 50 faces in North Carolina. The company was started in 2002. Insider talked with owner Chris Jarman who also is a co-owner of Trident Outdoor. Chris Jarman, Owner, Jarman […]
Six Top States to Run OOH Campaigns based on Traffic Data
By Cedric Bernard, CEO, Adkom For those marketers planning on leveraging out-of-home advertising campaigns this summer, if you’re worried about the price of gas suppressing travel, don’t be. Population data firm Intermx has been tracking traffic volumes to determine the effect of rising gas prices. Their insights reflect that, despite […]
Reilly, Male and Wells to Address WOHO May Conference
The three giants of the US Out of Home industry – Lamar, Outfront Media and Clear Channel – are presenting at the World Out of Home Organization Global Congress in Toronto. The Congress runs next month from May 25-27. Lamar’s CEO Sean Reilly will share their unique culture and history, […]
Company of the Day – JM Outdoor
Company: JM Outdoor Headquarters: 303 S. Temple Drive, Suite 200 Diboll, TX 75941 Markets: East Texas Phone: (936) 634-2040 Email: mark@jmoutdoor.com JM Outdoor is an East Texas based outdoor company primarily focused in Lufkin Texas and the nearby communities. Mark Hicks has been the Companies CEO since 2007. Mark is […]
Company of the Day: JGI Outdoor
Company: JGI Outdoor Markets: Texas, Louisiana, New Mexico Address: 525 Park Grove, Katy Texas, 77450 Email: contractjgi@jgioutdoor.com Phone: 281-992-2828 JGI Outdoor is a privately held company which operates billboards in Texas. The company was started in 1994 by John P Gannon with the acquisition of forty billboards. Today the company has over 1,000 […]
Top Three Reads Of The Week!
In case you were busy and did not get a chance for your daily read of Billboard Insider this week, here are the top three reads this week. The Supreme Court was front and center this week and our top two articles involved the ruling on Austin v Reagan. Supreme […]