Business

Nearly 60% of Billboard Insider Readers Have Had Covid

58% of Billboard Insider readers have had covid, based on yesterday’s Billboard Insider poll.  Looks like this is in line with the rest of the US population.  In April the CDC estimated that 60% of US adults and 75% of US children have had covid based on evidence from blood […]

Lindmark Outdoor Media & An Interview With Trent Lindmark

Company:  Lindmark Outdoor Media Corporate Headquarters:  2700 Technology Place, Norman, OK 73071 Markets:  Oklahoma, New Mexico, Arkansas, Kansas, Louisiana and Texas Phone:  405-928-5800 Email: info@lindmarkoutdoormedia.com Lindmark Outdoor Media is one of the largest privately held billboard companies with over 6,000 faces in the United States. Lindmark was established by Trent Lindmark who […]

Have You Had Covid?

Several speakers and attendees at the 2022 Geopath/OAAA conference had to cancel because of covid.  Insider came down with covid after the conference – a flu-like case without complications thank you.  Which leads to today’s poll. We’ll share the results tomorrow. [wpforms id=”9787″] Paid Advertisement

OOH Influences Back-to-School Purchasing Decisions

  By Steve Nicklin, SVP, Marketing and Analytics, OAAA In an economic climate impacted by high inflation, it’s no surprise the latest research from OAAA and The Harris Poll reveals 68 percent of Back-to-School (BTS) shoppers will be looking for OOH ads regarding special sales and deals as they make […]

Company of the Day: Lind Media

Company:  Lind Media Markets: Ohio, Indiana Headquarters: One Billboard Center, 409-411 North Main Street, Mansfield, OH  44902 Phone: 419-522-2600 Lind Media operates 1,600 billboards in 27 Ohio and Indiana counties. Lind Media was started in 1991 by John Siegenthaler. The company has grown internally and by the acquisition of  200 displays from […]

OUTFRONT Media Acquires Prime Digital Assets in Calgary, Canada’s Fourth Largest Market

NEW YORK, June 20, 2022 /CNW/ — OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S. and Canada, announced today that its subsidiary, Outfront Media Canada LP acquired a portfolio of prime DOOH assets in Calgary, Alberta, Canada from Leading Outdoor Inc., founded by father and son, Vance Macdonald Sr. and Vance […]

WARC Releases Report on OOH Effectiveness

Cannes, 20 June 2022 – In 2019 WARC, the global authority on marketing effectiveness, launched the highly successful Anatomy of Effectiveness report at Cannes Lions. Three years on, an updated edition is released at this year’s Festival, to give brand marketers, advertising agencies and media owners a fresh perspective on […]

Company of the Day – Liquid Outdoor

Company: Liquid Outdoor Headquarters: 417 5th Avenue, Suite 812, New York, NY 10016   Markets: New York Los Angeles Philadelphia San Francisco, San Jose, Oakland Washington DC/Hagerstown Boston Miami Orlando Cleveland Indianapolis Baltimore San Diego Ft. Myers, Cape Coral Phone: 800-301-9539 Email: info@liquidoutdoor.com Liquid Outdoor was formed in 2009, when the Managing […]

Standard Media Index Reports April-May 2022 OOH Spending Up 42%

Standard Media Index tracks invoicing data from the major ad agency holding companies which represent 95% of national brand ad spend.  The Standard Media index figures show that national brand out of home spending was up 70% in the first quarter of 2022 and 42% for the first two months […]

Company of the Day: LMR Digital

Company: LMR Digital Markets:  Gonzales, Louisiana Address: 322 S Airplane Hwy, Gonzales, Louisiana, 70737 Email: lmrdigital@eatel.net Phone: 225-445-3614 LMR Digital operates a two-sided 14′ by 48′ digital billboard on Airplane Highway in Gonzales, Louisiana.  Denise Crifasi tells Billboard Insider that during covid the company put Bible verses with messages of […]