Business

Company of the Day: Captivate

Company: Captivate Elevator Media Headquarters: 501 7th Avenue, Suite 210 New York, NY 10018 Phone: 646-205-8500 Email: lpapa@captivate.com Markets: Major cities throughout North America. The Captivate founders recognized the lengths people go to avoid personal interaction during confined elevator rides and set out to develop a solution that would alleviate […]

Billboard Insider Classifieds October 16, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

In Memoriam – Rick Rendon

Insider learned this week that Juggernaut Billboards partner, Rick Rendon passed away suddenly on September 20th. Rick began his career in OOH in 1982 and had a successful career in both the U.S. and Latin America. Max Drachman od Drachman M&A Co. knew Rick well and we reprint his LinkedIn […]

DoorDash and Intersection Announce LA Bike Share Ad Program

Los Angeles, CA – October 14, 2021 – DoorDash (NYSE: DASH), the nation’s leading last-mile logistics platform, announced that it has launched an exclusive advertising campaign on the Los Angeles County Metropolitan Transportation Authority’s (Metro) Bike Share system. Unveiled today, the first-of-its-kind advertising campaign on Metro Bike Share, brought to […]

Company of the Day: Burkhart Outdoor

Company:  Burkhart Advertising Markets: Indiana, Illinois Headquarters: 1335 Mishawaka Avenue, South Bend, IN  46615 Phone: 574-233-2101 If you’re driving through a small town in Indiana chances are you’ll see a good looking Burkhart steel monopole bracketing each end of town and another Burkhart monopole strategically placed in the middle of town.  Burkhart was started […]

Company of the Day – Burelz Billboards

Company:  Burelz Billboards Markets: Memphis & Nashville, TN Headquarters:   5587 Murray Avenue Suite 104, Memphis TN 38119 Phone: 901.289.5951 Email: dburing@aol.com Burelz Billboards is based in Memphis with many centrally located boards in Tennessee, Alabama, and Mississippi with different choices, such as stagnant, tri-vision, and digital. David Buring started his […]

OAAA best practices for marketing mix and attribution models for OOH media

WASHINGTON D.C. (October 13, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today released guidance to improve Marketing Mix Models (MMM) and OOH Attribution for both OOH sellers and omnichannel media buyers. […]

I Can See Clearly Now

By Glyn S. Williams, CEO, Skies Above Media Sometimes a person’s life can change completely in 7-word increments. Last week we launched the rebrand of Mahlmann Media (MMI) to Skies Above Media, which has been two and a half years in the making and was driven by two moments that […]

Company of the Day: Cameron Outdoor

Company: Cameron Outdoor Markets: North Carolina Headquarters: 805 Trade Street NW Suite 101, Concord, NC  28017 Phone: 704-825-8679 Cameron Outdoor operates a digital billboard off I-85 less than half a mile from the city of Charlotte.  The unit is 5 feet off the right of way and is the closest digital billboard to the […]

Intermx Names Frank Global Experience Officer

Atlanta, GA, Oct. 12, 2021—Intermx, a leading location data and platform-provider, today named Kym Frank to the newly-created role of Global Chief Experience Officer (CxO). Intermx is already the dominant provider of location and human mobility intelligence solutions for the out-of-home advertising industry (OOH) in the United States. Their product […]