A reader asks “how much will it cost to convert an existing steel monopole two sided 14 x 48 static billboard to digital?” Billboard Insider asked Selective Structures Matt Schulze to comment and he said this: I’ve seen the costs to convert vary from $5,000 to $50,000. It depends. Is […]
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Daktronics, Inc. Announces First Quarter 2023 Results
BROOKINGS, S.D., Aug. 31, 2022 (GLOBE NEWSWIRE) — Daktronics, Inc. (NASDAQ – DAKT) today reported results for fiscal 2023 first quarter which ended July 30, 2022. Q1 FY2023 financial highlights: Net sales of $171.9 million, the highest quarterly conversion rate since the pandemic began Operating loss of $5.5 million attributable to […]
Company of the Day – Oasis Sign Company
Company: Oasis Sign Company Headquarters: 1511 W Gore Boulevard, Suite 1, Lawton, OK 73501 Market: Elgin, OK Phone: (580) 917-2088 Email: waylon@oasissign.com Oasis Sign Company serves the Elgin, OK market with 5 billboard structures structures and 8 faces. Waylon Strickland is the owner of Oasis Sign and operates a commercial […]
Billboard Insider Classifieds September 3, 2022
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Dynamic Outdoor Media Acquires Kassis Outdoor Advertising in Eastern New Mexico
Ty and Shanna Jones at Dynamic Outdoor are over 170 faces with the addition of an Eastern New Mexico billboard to their existing west Texas billboards and bus benches. Here’s the press release. September 1st, 2022 Hobbs, NM – Dynamic Outdoor Media announced today the acquisition of all of Kassis […]
Primary Media Acquires DTO Advertising in East Texas
August 31, 2022. Dallas, TX – DTO Advertising (“DTO”) announced today the sale of its out of home advertising displays and easements in East Texas to Primary Media Outdoor Advertising (“Primary”). DTO is a leading operator of traditional out of home displays in East Texas, serving markets including Jacksonville, Palestine, […]
Lamar Transit Expands in Chico
Baton Rouge, LA – September 1, 2022 – Lamar Advertising Company (Nasdaq: LAMR) today announced that Butte Regional Transit (B-Line Transit), a Lamar transit advertising partner in Chico, CA, will now permit brands to advertise on all sides of its transit buses and will add streetside and curbside advertising products […]
Company of the Day: North Jersey Advertising
Company: North Jersey Advertising, LLC. Markets: New Jersey Address: 22 Howard Blv. (202), Mt Arlington, NJ. 07856 Email: Phone: 1-800-473-3033 North Jersey Advertising operates a 7 face digital billboard plant in the following New Jersey communities: Lake Hopatcong Frankford Belleville [wpforms id=”9787″] Paid Advertisement
Company of the Day – New Tradition Media
Company: New Tradition Media Offices: New York – 584 Broadway, Suite 801, New York, NY 10012 Los Angeles – 3007 Washington Boulevard, Suite 205, Marina Del Rey, CA 90292 Email: contact@newtradition.com Founded in 2010, New Tradition is one of the fastest-growing Out-Of-Home media companies in the United States as well […]
YESCO Outdoor Acquires 12 Digital Faces in Eastern Idaho
Insider noticed YESCO’s acquisition announcement yesterday, so we reached out to Patrick O’Donnell, President of YESCO Outdoor Media for some details on their purchase. Pat, Why did these signs make sense for YESCO to acquire? YESCO has been operating both its on-premise and off-premise sign businesses in Southern and Eastern […]