Business

Company of the Day – Red Rock Outdoor

Company: Red Rock Outdoor Headquarters: 161 Lafayette Street, 5th Floor, New York NY 10013 Market: New York City Phone: 212-404-2758 Email: info@redrockoutdoor.com   Founded in 2009, Red Rock Outdoor is a New York based Out-of-Home company providing a full array of OOH products to the New York Area.  Those include: […]

Company of the Day: Reach Outdoor

Company: Reach Outdoor Advertising Markets: Michigan Email: craig@reachoutdooradvertising.com Phone: 269-744-1193 Reach Outdoor is a private family owned out of home company with 61 billboard faces including 3 digital faces in Michigan.  The company is owned by Craig and Jacqueline Hyde.  The learned about billboards while operating a 4 location restaurant […]

Billboard Insider Classifieds October 29, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Out of Home Transit Revenue Rebounds Faster than Ridership

Yesterday Billboard Insider wrote that transit ridership is growing rapidly but lags 41% from precovid levels.  Intersection CEO Chris Grosso points out that it’s a mistake to equate transit ridership with out of homne transit revenues: I’m an avid reader of Billboard Insider. Your take on the impact of transit […]

Company of the Day: Ralston Outdoor

Company: Ralston Outdoor Advertising Market: Texas Headquarters: 13450 N Stemmons Suite 240, Farmers Branch, Texas, 75234 Phone: 972-241-4040 Email: sales@ralstonoutdoor.com Ralston Outdoor is the largest independent outdoor advertising company in North Texas.  The company was founded in Dallas in 1976 by Doug Ralston.  Ralston operates a plant of over 200 faces throughout the greater Dallas-Fort […]

Public Transit Ridership Growing but Down 41% from Pre-pandemic

It’s good news and bad news for public transit ridership.  Ridership has grown 41% over the past year but is still down 41% from pre-pandemic according the the APTA public transit ridership dashboard.  Here’s US public transit weekly ridership for the past 3 years.   Here’s the APTA data by […]

Company of the Day – Plainview Outdoor Advertising

Company:  Plainview Outdoor Headquarters: 2802 Belle Arbor Ave. Suite A, Chattanooga, TN 37406 Market: Chattanooga TN DMA Phone: 423.622.4100 Email:  Hello@PlainViewOutdoor.com Plainview Outdoor is a full service outdoor advertising company located in Chattanooga, TN.  The Company has over 140 years of combined experience serving the greater Chattanooga marketplace.   Todd Plain […]

What the Market Says About Inflation

You need to keep track of inflation when you reset ad rates or negotiate lease rates.  The market is projecting 2.69%/year annual inflation over the next five years.  How does Billboard Insider know?  He looked at the difference between the 5 year treasury rate and the five year treasury inflation […]

Pearl Media Re-enters Miami

(Montclair, New Jersey) Pearl Media has been awarded the exclusive marketing and media rights to the current and future Out of Home Media Assets at the highly trafficked Brickell City Centre in Miami. The addition of Brickell City Centre expands Pearl’s digital footprint and focus on delivering brands more specific […]