Company: Gotcha Covered Media Markets: Washington Headquarters: PO Box 1488, Gig Harbor, WA 98335 Phone: 866-355-6267 Gotcha Covered Media operates a billboard plant with 21 faces in Western Washington in the following communities: Everett Fife Gig Harbor Port Orchard Belfair Kelso Kalama Most of the company’s faces are 10′ by 20′ due to […]
Business
Robert MacMillan Out as CEO of Trailhead Media
Billboard Insider confirmed, through multiple sources that Viking Global the owner of Trailhead Media and CEO Robert MacMillan have agreed that MacMillan will step down from his role as CEO of the rapidly growing Out of Home company. The separation from his CEO role was effective February 22nd and employees […]
Geopath Announces Promotions and New Hires
New York, NY (February 18, 2022) – Geopath, a not-for-profit organization that provides the industry-standard audience metrics for Out of Home (OOH) advertising, today announced it has promoted five employees and added four staff across various functions. Newly promoted within the Geopath organization are: Brian Ryu, Senior Manager, Transit & […]
New Tradition Buys 10 Premium Displays from Pearl Media
NEW YORK, NY – February 22, 2022 – New Tradition, an independent out-of-home media company, announces the acquisition of 10 advertising displays from Pearl Media. The assets include signage in Los Angeles’ popular Hollywood and Vine district, a high-profile billboard on 37th Street and 8th Avenue in New York, and more. These signs complement New Tradition’s existing roster of urban core, iconic signage across LA, New York, and other city centers covering the […]
Company of the Day – GR Outdoor
Company: Grand Rapids Outdoor Headquarters: P.O. Box 2626, Grand Rapids, MI 49501 Market: Grand Rapids Michigan Phone: 616-874-8283 Email: sales@groutdoor.com Grand Rapids Outdoor is a locally owned and operated billboard advertising company. In December of 2021, the Company sold the bulk of their signs to OUTFRONT Media. The Company web sites shows 2remaining […]
Advertising Revenue A Core Business For Larger Retailers
In a recent briefing, Walmart CEO, Doug McMillon, told analysts the following; “As we bring more customers, sellers, and suppliers into our ecosystem, it expands our ability to monetize those relationships. A great example is our advertising business. Globally, it’s been growing at a high rate, with high margins and […]
Billups Acquires Ad Tech Startup Outchart to Advance Programmatic Digital Out-of-Home (OOH) Aspirations
PORTLAND, Ore., Feb. 21, 2022 /PRNewswire/ — Billups, the largest privately held out-of-home (OOH) technology and managed services company in the U.S., has acquired the assets of Outchart, a full-stack software provider for the digital out-of-home marketplace. The acquisition follows Billups’ recent purchases of Ads on Top in 2022 and MacDonald Media […]
Lamar Joins World Out of Home Organization
Lamar Advertising, one of the largest out-of-home advertising companies in the world, has joined the World Out of Home Organization (WOO). Founded in 1902, Lamar today operates more than 352,000 billboard, transit, airport and interstate logo displays in the United States and Canada, including the largest network of large-format digital […]
Company of the Day – Glover Media Group
Company: Glover Media Group Headquarters: 565 Wetumpka Street Prattville, Alabama Market: Central Alabama Phone: (334) 799-1243 Email: GMG@glovermediagroup.com Glover Media Group, LLC is an outdoor advertising company based in Prattville, Alabama specializing in digital billboards. Kyle and Marnie Glover are the owners of Glover Media. LaDon Pate, started out in the electrical sign […]
Billboard Insider Readers Turn to Spouse, Co-workers or a Bible Study for Ethical Advice
Last Friday’s Doing the Right Thing…even when it hurts post we asked readers who they consulted for advice on ethical issues involving their out of home companies. Our readers are most likely to get ethical advice from a spouse, a co-worker or an accountability group like a Bible study. Here […]