Some good news and bad news in the national brand ad spend figures compiled by Standard Media Index. Bad news first. National brand spending on all formed of media has fallen for five consecutive months and declined by 3% in October 2022 The good news is that national brand ad […]
Company: Robinson Outdoor Headquarters: 50 Robinson Industrial Dr., Perryville, MO 63775 Market: Missouri, Kentucky, Iowa & Illinois Phone: (573) 768-8100 Email: info@robinsonoutdoorllc.com In 1989, founder and CEO Ed Robinson started his first billboard company, Robinson Displays. After over 15 years of success, he sold his business to Lamar Advertising and focused his efforts elsewhere. […]
Outdoorlink has a terrific product which allows you to remotely monitor and control your billboard lights and digital billboards. Billboard Insider talked with Duane Fredrickson, General Manager of Circle City Outdoor’s 65 face billboard plant about how he uses the Smartlink service to manage the lights. What is Smartlink? Smartlink […]
Company: Riley Outdoor Headquarters: 704C Plaza Blvd. #106, Kinston, NC 28501 Markets: North Carolina Phone: 252-527-2223 Email: RobertMoore@RileyOutdoor.com Riley Outdoor was formed in August 2005 and owns a 200 face billboard plant in 11 counties in eastern North Carolina. Robert Moore is President. The company is named after Moore’s daughter Riley. […]
U.S. Travel Association reports that travel-related spending is at its highest level since the pandemic began, currently 6% above 2019 levels. Billboard Insider talked with Jonathan Fuller, Chief Revenue Officer at Intersection about how travel and entertainment companies are taking advantage of out of home advertising. Jonathan, What stands out […]
Company: RiseUp Outdoor Headquarters: 3245 Peachtree Parkway, Ste. D-111, Suwanee, GA 30024 Market: Lake Lanier, Georgia Telephone: 678-888-4855 Email: sales@riseupoutdoor.com RiseUp Outdoor specializes in hi-definition billboards located in the Lake Lanier region in Buford, Georgia. RiseUp’s signs are strategically located on heavily traveled I-985 showing to traffic heading from the Atlanta metro […]
November 10, 2022. Atlanta, GA – Mashburn Outdoor announced today the divestiture of Outdoor Advertising Assets in Atlanta to OUTFRONT Media, Inc. (NYSE: OUT). This transaction included 21 digital displays and eight static faces. Mashburn’s footprint represented the largest independent digital network in the suburbs of Atlanta. Drachman M&A Co. […]
Company: Riviera Billboards Markets: Alabama Address: 15810-A State Highway 59, Foley, AL 36535 Email: don@rivierabillboards.com Phone: 251-978-2462 Rivera Billboards owns and operates a digital billboard and static billboard with 17 faces in Summerdale AL on the way to the beaches. Don Stafford is a co-owner of the company. [wpforms id=”9787″] Paid Advertisement
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
A reader asked us for a billboard structure maintenance timeline. We talked with Selective Structures Matt Schulze about what to do when. How often should I inspect my billboard structures? Once a year. What should I inspect? You start at the foundation. Confirm that there are no cracks in the […]
