Gregory Fournier, General Manager, Client Development, The Trade Desk, Asia Pacific and Daniel Tan, Managing Director, Mediakeys Singapore have joined the line-up of speakers at the World Out of Home Organization’s APAC Forum to be held in Kuala Lumpur, Malaysia from October 11-13. The Trade Desk is one of the […]
Business
Company of the Day: Pattison Outdoor
Company: Pattison Outdoor Markets: Canada Address: 2700 Matheson Boulevard East, Suite 500, West Tower. Mississauga, ON L4W 4V9 Phone: 905-282-6800 Pattison Outdoor is Canada’s leading out of home, transit and digital display company. The company’s plant includes 200 markets coast to coast. Pattison’s head office is in Mississauga, Ontario with 20 regional offices across […]
Readers Comment on Short vs Long-Term Contracts
Some great comments on yesterday’s Short versus Multi-Year Ad Contracts post. Meadow Outdoor’s Mike Zukin says multi-year ad contracts are a hedge. Long Term contracts are a great strategic hedge against a slow economy. We used them prior to 2008, but then increased their use after the meltdown. We sell […]
Company of the Day – Prime-Site Media
Company: Prime-Site Media, LLC Headquarters: 39555 Orchard Hill Place, Suite 600, Novi MI 48375 Market: Lower Michigan Phone: 248.449.2959 Email: jay@prime-sitemedia.com Co-Managing Partners Jay Carll and Bob Klausmeier bring more than 30 years of experience to their all digital billboard plant located in lower Michigan. Bob spent time as the director of sales […]
Short Versus Multi-Year Ad Contracts. What Do You Do?
In our company of the day feature today Brad Sourbeer of Parker Outdoor talks about his push for long-term ad contracts. Many presenters at the fall 2022 IBO show talked about long term ad contracts: Huntington Outdoor CEO Justin Powell says long term contracts are recession prep. The best time […]
Hivestack Chief Tech Officer Mina Naguib to Chair Prebid DOOH Committee
October 4, Montreal Canada. Hivestack, the largest independent, global programmatic digital-out-of-home (DOOH) advertising platform has today announced that the company’s Chief Technology Officer (CTO), Mina Naguib has been appointed as Chairman of Prebid’s DOOH Taskforce. The Prebid DOOH Taskforce’s purpose is to enhance the Prebid framework with DOOH support and […]
PennFed Takes Over Concourse C Tunnel at Washington Dulles
Washington DC – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), and the nation’s leading airport media provider, announced today a new multi-year, multimillion dollar partnership and sponsorship with PenFed Credit Union, the country’s second largest federal credit union serving over […]
Company of the Day: Parker Outdoor
Company: Parker Outdoor Markets: Washington, Idaho & Arizona Headquarters: PO Box 22, Orondo, WA 98843 Phone: 888-800-2001 Email: ParkerOutdoor@aol.com Parker Outdoor is a family-owned and operated billboard business which started in 1987. The company has an out of home plant with more than 164 faces including 9 digital screens in Washington, Idaho and Arizona. The […]
MediaChoice Acquires Reeves Advertising
AUSTIN, TX – Two Texas out-of-home advertising firms have completed a transaction involving Outdoor Advertising Assets in East Texas. MediaChoice, LLC a multifaceted marketing and advertising company based in Austin, Texas announced the recent transaction of their newest acquisition- Reeves Outdoor Advertising – this past week. The terms of the […]
Lamar Providing Florida Hurricane Assistance
Lamar Advertising Company is in Florida today assisting those impacted by #HurricaneIan. Through their Tarp Team program, residents can now obtain billboard vinyl that can be used as a temporary roof covering free of charge. Anyone can go to Lamar’s Fort Myers office at 14580 Global Parkway to get […]