Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Yesterday Billboard Insider wrote that transit ridership is growing rapidly but lags 41% from precovid levels. Intersection CEO Chris Grosso points out that it’s a mistake to equate transit ridership with out of homne transit revenues: I’m an avid reader of Billboard Insider. Your take on the impact of transit […]
Company: Ralston Outdoor Advertising Market: Texas Headquarters: 13450 N Stemmons Suite 240, Farmers Branch, Texas, 75234 Phone: 972-241-4040 Email: sales@ralstonoutdoor.com Ralston Outdoor is the largest independent outdoor advertising company in North Texas. The company was founded in Dallas in 1976 by Doug Ralston. Ralston operates a plant of over 200 faces throughout the greater Dallas-Fort […]
It’s good news and bad news for public transit ridership. Ridership has grown 41% over the past year but is still down 41% from pre-pandemic according the the APTA public transit ridership dashboard. Here’s US public transit weekly ridership for the past 3 years. Here’s the APTA data by […]
Company: Plainview Outdoor Headquarters: 2802 Belle Arbor Ave. Suite A, Chattanooga, TN 37406 Market: Chattanooga TN DMA Phone: 423.622.4100 Email: Hello@PlainViewOutdoor.com Plainview Outdoor is a full service outdoor advertising company located in Chattanooga, TN. The Company has over 140 years of combined experience serving the greater Chattanooga marketplace. Todd Plain […]
You need to keep track of inflation when you reset ad rates or negotiate lease rates. The market is projecting 2.69%/year annual inflation over the next five years. How does Billboard Insider know? He looked at the difference between the 5 year treasury rate and the five year treasury inflation […]
(Montclair, New Jersey) Pearl Media has been awarded the exclusive marketing and media rights to the current and future Out of Home Media Assets at the highly trafficked Brickell City Centre in Miami. The addition of Brickell City Centre expands Pearl’s digital footprint and focus on delivering brands more specific […]
Company: Primary Outdoor Media Markets: Texas Address: 2511 Boll St, Dallas, TX 75204 Phone: 214-880-0440 Email: info@primarymedia.com Primary Outdoor Media operates a billboard plant in Texas. Josh Feferman is the firm’s managing partner. The firm is an operator associate in the IBOUSA. In early 2018 Primary acquired 50 billboards around Dallas […]
Company: RAM Outdoor Advertising Market: Arkansas, Oklahoma Headquarters: P.O. Box 561300 The Colony, Texas 75056 Phone: 479-459-5089 Email: Deb@ramoutdoor.net RAM Outdoor is privately owned by Craig and Jamie Roberts and has operated billboards in Sebastian and Crawford Counties in Arkansas since January 2004. They currently have 31 faces, of which 8 are […]
Last week Billboard Insider ran articles by Terry Carmody and Jim Lyke talking about the importance of impressions in selling out of home. Today we talk with Chris Cowlbeck, IBOUSA Chief Vision Officer, about what the IBO is doing to make impressions available to independent billboard companies. Chris, you recently […]
