Here are 5 quotes which summarize Billboard Insider’s visit to the 2023 OAAA/Geopath show in Nashville. Anna Bager on a healthy turnout. We are super thrilled that over 1,000 Geopath and OAAA members are here… OUTFRONT VP National Creative Director, Eddy Herty on creative Functional is easy. Functional and beautiful […]
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Summer Travel and Spending Expected to Rise, Signaling Continued Growth in Consumer Confidence
As marketers seek to reach shoppers over the next few months, out of home advertising shows renewed, strong engagement for brands, especially across pharmaceuticals, video streaming networks, luxury, and alcohol NASHVILLE, TN – March 29, 2023 – Americans remain undaunted when it comes to spring and summer spending on travel, gifts, and […]
Company of the Day – YESCO Outdoor Media
Company: YESCO Outdoor Media Markets: Utah, Idaho, Montana, Wyoming, Nevada, South Dakota, Arizona & Nebraska Headquarters: 2401 Foothill Dr, Salt Lake City, UT 84109 Phone: 1-866-779-8357 YESCO produces custom signs, lightings and display systems for businesses and operates a billboard plant in the Western United States. The company was started […]
Anna Bager’s 2023 State of the OOH Industry Speech
OAAA/Geopath OOH Media Conference Nashville, TN Tuesday, March 28, 2023 Welcome to the 2023 OAAA/Geopath OOH Media Conference! It’s great to be with everyone today. We’re thrilled that over a thousand OAAA members and their partners have registered for the conference. Today, I’m looking forward to sharing all of the […]
OAAA Names New Chairman, Clear Channel Outdoor CEO Scott Wells, Elects Five New Board Members
WASHINGTON, D.C. – March 28, 2023 – Scott Wells, the CEO of both Clear Channel Outdoor Holdings, Inc. (“CCOH”) (NYSE: CCO) and its Americas subsidiary, is taking on the role as chair of the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out […]
Company of the Day: Wilson Outdoor
Company: Wilson Outdoor Displays Headquarters: 786 Coleman Mill Rd, Carrollton, GA 30116 Markets: Western Georgia and Eastern Alabama. Phone: 770.854.4899 Wilson Outdoor operates a billboard plant with with 99 faces in Western Georgia and Eastern Alabama including coverage in the following communities: Carrollton Wedowee Roanoke Heflin Ashland Wilson Outdoor started in 1985 when Dwayne Wilson […]
The Best Elevator Pitch We’ve Ever Heard for Out of Home
Billboard Insider admires the ability of Boston Omaha’s execs to write in clear, compelling english. Take this elegant 3 sentence paragraph in Boston Omaha’s 2022 10k explaining why Boston Omaha likes out of home: We are attracted to the outdoor advertising market due to a number of factors, including high […]
Industry Executives from Molson Coors Beverage Company, Project X and YESCO Outdoor Media Join Geopath Board of Directors
NEW YORK, NY (March 28, 2023) – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of three new members to its Board of Directors at its annual Board of Directors meeting during the OAAA/Geopath OOH Media Conference on Monday, March 27. Joining […]
Talon Acquires Out of Home Business, Evolve, as Part of Ongoing Expansion Plans
London, UK. 27 March 2023: Talon, the global independent Out of Home (OOH) media agency, today announces it has acquired Evolve, the fast-growing, independent specialist OOH business as part of its ongoing, ambitious international expansion. Multi-award winning and with a reputation for successful business development, delivery, efficiency and agility. Evolve is a […]
Company of the Day – Wild Posting Advertising
Company: Wild Posting Advertising Headquarters: 214 S. Locust St. #300 Inglewood, CA 90301 Markets: Major U.S. Cities Phone: (310) 437-0217 Email: derek@wildposting.com Wild Posting Advertising is street-level advertising where paper posters, and sometimes vinyl posters are pasted onto the sides of buildings, construction sites and barricades. Wild Posting, which is […]