Here are three things Billboard Insider learned after reading Clear Channel Outdoor’s 2022 10k. North America is less about bulletins… Bulletins still account for a huge portion of Clear Channel Outdoor’s north american revenue but the figure is declining by 1%/year. It was 75% in 2020, 74% in 2021 and […]
Business
Company of the Day: WV Outdoor
Company: WV Outdoor Markets: West Virginia, Ohio, Maryland Headquarters: 1389 Charleston, Road, Poca, West Virginia 25159 Phone: 304-342-0932 WV Outdoor is a family owned out of home company serving West Virginia. WV Outdoor was founded in 1929 by John Vickers Ray. It is currently the largest independently owned outdoor billboard company in West […]
Matt Richman on Learning to Sell Out of Home
Today Billboards for Education Founder Matt Richman talks about how he learned to sell out of home. How did you sell ad space? Early on it was me. I was working full time and it would be midnight and the kids would be in bed and I’d be emailing businesses […]
New Tradition Acquires Nine Chicago Spectaculars Plus Real Estate From Victor Signs
New York, NY – April 3, 2023 – New Tradition, an independent Out-of-Home media company with premier displays in the nation’s largest markets, enhances its Chicago billboard presence with their latest acquisition from Victor Signs of Chicago. The purchase includes Victor’s two massive wall spectaculars along the Eisenhower Expressway, both […]
Magna Projects US Out of Home Growth of 6% in 2023
Magna projects US out of home growth of of 6.3% in 2023 due to digital and programmatic innovations and the resilience of local advertising. The growth forecast has been reduced slightly due to recession concerns. Cinema advertising will make a strong recovery off a small base as post-covid audiences return […]
Ocean Outdoor Wins Planning Consent for Advertising Sleeve Around London’s Historic Marble Arch
Out of home media owner Ocean Outdoor has been given planning consent to erect a purpose built sleeve which will shroud the 19th Century arch to generate funding for the English Heritage project. In keeping with the architecture of the famous white marble landmark, the covering will be sympathetically designed […]
Company of the Day – Zalla Outdoor
Company: Zalla Outdoor Markets: Kentucky Headquarters: 2333 Anderson Road, Crescent Springs, KY 41017 Phone: 859-250-8793 Email: shannon@zallaoutdoor.com Zalla Outdoor operates a digital billboard on I-75 in Northern Kentucky just over the Ohio River from Cincinnati. The sign is on the most heavily traveled interstate in the Cincinnati/Northern Kentucky area and gets 284,452 […]
Lindmark Outdoor Media Unveils New Brand Identity Reflecting Its Varied Business Offerings and Expansion of its Printing Services Divisions
NORMAN, OK. – Today, Lindmark Outdoor Media (“Lindmark”) unveiled its new brand identity to reflect its various business offerings under a single umbrella, coinciding with the expansion of its digital printing divisions. Until now, Lindmark conducted its outdoor advertising as Lindmark Outdoor and Lindmark Outdoor Media, and Lindmark’s billboard and […]
Company of the Day: Wolverine Sign Works
Company: Wolverine Sign Works Markets: Michigan, Indiana, Ohio Headquarters: 923 Bradley Street, Owosso, Michigan 48867 Phone: 800-535-7446 Email: info@wolverinesign.com Wolverine Sign Works was founded in 1916 by two traveling salesman who decided to start a sign rental company. They borrowed against their life insurance and since Michigan was the wolverine state they called the company […]
Justin Powell Says “Focus on What Produces Value!”
By Justin Powell, President & CEO, Huntington Billboards I sat silently, watching an endless line of cars honking and drivers yelling things I don’t care to repeat. It was 2012, and while attempting to build my seventh billboard, I had accidentally caused an enormous traffic jam. In the early days […]