Let’s unpack the OAAA 1Q 2025 revenue release. Two observations. Transit and street furniture are recovering from covid woes US out of home revenues grew 2% during the first quarter of 2025. Street furniture lead the way with an 8.8% increase, followed by transit up 3.9% and billboards up 1.6%. […]
Company: BigBoard Markets: Alabama Address: 7 Bayview St. S., Fairhope, AL 36532 Phone: 404-916-5646 Email: bigboard@yahoo.com BigBoard operates a billboard plant with eight total faces, including two digital faces in Alabama. Billboard Insider talked with Fred Wilson who founded the company in 2009. Prior to starting BigBoards Fred was the […]
Billboard Insider is running a series featuring Tom Giesken who just retired after a 35 year career in out of home (including 25 years running his own company). Last week Tom talked about winning a permit dispute. Today he talks about building signs. Getting started building signs. I’m a good […]
New York – June 4th 2025, 9am ET – Talon, the leading independent global Out of Home (OOH) agency, today announced that it has appointed Male Media LLC, the advisory and investment vehicle created by Jeremy Male, to provide strategic advice and support to further drive Talon’s continued expansion and […]
Company: Berlin Sign Company Headquarters: 240 Bahama Street Venice, FL 34285 Market: South-West and South-Central Florida Phone: 941.488.1314 In 1952 John Berlin took a correspondence course to become an electrician. He developed an interest in signs, and after visiting Pioneer Neon in Pittsburgh, he decided to give neon tube bending […]
WASHINGTON, D.C. – JUNE 3, 2025 – The U.S. out of home (OOH) advertising industry posted its highest-ever Q1 revenue, reaching $1.98 billion, according to new data released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. The […]
Company: Big Sky Media Markets: Western Canada Address: 57 Princeton Crescent, St Albert, AB. T8N 4TN Email: ken@bigskymedia.ca Phone: 780-438-4112 Big Sky Media has 17 Alberta locations, 6 Britich Columbia locations, 2 Saskatchewan locations and 3 Manitoba locations for a total of 28 digital displays. Ken Rochat is the company’s […]
Company: Benchmark Outdoor Advertising Markets: Texas Headquarters: 2813 Ted Circle, Harlingen, TX 78550 Phone: 956-428-7446 Email: info@benchmarkoutdoor.com Benchmark Outdoor operates static billboards on highways between Brownsville and McAllen Texas. The company also has two digital billboards located at the southbound exit for Ed Carey in Harlingen, Texas and the Texas Avenue […]
Here are the results of Billboard Insider’s reader poll on the use AI. We expect to see increased use of AI in out of home in the future. If you aren’t using AI you should be spending time researching AI and how it can assist you in running your […]
Company: Big Outdoor Markets: Nationwide Headquarters: 1528 Slocum St, Dallas, TX 75207 Phone: 214-969-5800 Email: info@bigoutdoor.com Big Outdoor owns and operates billboards, wallscapes bulletins and transportation advertising in the following US cities: New York Los Angeles Chicago Dallas San Francisco Boston Atlanta San Diego Portland Austin The company was started in 2013. Brad Berkley is […]
