Business

Beware Docusign Fraud

Lots of out of home companies are using Docusign to electronically sign ad contracts and billboard leases.  The fraudsters have figured this out.  Look at this screenshot of a fraudulent email Billboard Insider received yesterday.   The fraud only becomes apparent if you right click on the DocuSend header.  You […]

Seize the Season: Audience & Proximity Targeting in Out of Home Campaigns

By: Nolan Panno, Manager, Research & Insights, Clear Channel Outdoor The holidays are here, and brands are racing to capture consumers’ attention during this busy season. And there is reason for marketers and retailers to be excited. In 2024, Americans will be more celebratory, with 92% saying they plan to shop […]

Carvertise and StreetMetrics Form Global Partnership

  Carvertise becomes the first Moving Out-of-Home (OOH) operator to fully integrate StreetMetrics’ impression tracking technology into all its assets, transforming the way moving ads are measured and setting a new gold standard on attribution for the industry. Wilmington, DE, October 29, 2024 –In a pivotal move for the “Moving Out-of-Home” […]

Company of the Day – Sierra Displays

  Company: Sierra Displays Market:  Northern Nevada. Headquarters: P.O. Box 51534 Sparks, Nevada 89435-1534 Phone:  775.825.7900 Email:  Robin@SierraDisplays.com Sierra Displays is a locally owned and operated outdoor advertising company serving the Northern Nevada market, specifically Reno and Sparks, for over 25 years. Services include billboard advertising, creative and billboard production services, vinyl installation […]

Naren Patel Joins OOH Capital

Naren Patel, formerly Managing Director of Out of Home media owner Primesight, has joined OOH Capital, the global Out Of Home advisory company. Naren was appointed Managing Director of Primesight in 1995 and then floated the business on the London Stock Exchange. Two years later he sold Primesight to STV […]

Ballyhoo Secures 10 Year Staten Island Ferry Ad Contract

  New York, NY – [October 29, 2024] – Ballyhoo Media, the largest waterway media company in the nation, proudly announces its 10-year ferry transit advertising agreement with the New York City Economic Development Corporation (NYCEDC) and the New York City Department of Transportation (NYCDOT). This agreement is set to […]

Company of the Day: SignAd

Company:  SignAd Outdoor Markets: Texas, Western Louisiana Headquarters: 1010 North Loop, Houston, TX  77009 Phone: 713-861-6013 Email: info@signad.com SignAd Outdoor Advertising is a family-owned and operated private company which was started in 1964.  The company operates close to 3,000 static and digital billboards in Texas and Southwest Louisiana including 29 digital billboard faces. The company […]

GCG Media Services Becomes Matthew A. Knee Consultants

MAK Consultants creates signage solutions for owners, developers and investors to add value and visibility to the Real Estate assets they are affixed to.  We do this by evaluating all aspects of signage projects, from revenue opportunities and projections to design, planning, fabrication, construction, maintenance and operation.  Our vast industry […]

Company of the Day – Shout Outdoor

Company: Shout Outdoor Headquarters: 650 W. Lake St., Suite 310, Chicago, IL 60661 Markets: Chicago New York Los Angeles Phoenix Boston St. Louis Phone: 312-666-5833 Email: ACaruso@Shoutoutdoormedia.com Shout Outdoor is a Out of Home advertising company with a mission to operate, develop, and acquire premium outdoor signage in the top […]

Company of the Day: Sign-A-Tronics

Company: Sign-A-Tronics Markets: Georgia Address: Jesup, Georgia Email: sales@signatronics.com Phone: 912-385-0075 Signatronics operates a double sided digital billboard on Hwy 84 next to the intersection of Hwy 341 in Wayne County Georgia in addition to acting as an authorized Watchfire signs dealer.   The digital sign was erected in March 2014 […]