Business

Updated Out of Home Acquisition List for 2025

We did well this year getting data together, but like always there are a few deals that slip through the cracks (including and New Zealand deal, Thanks Phil).  We are providing a final update to the 2025 listing with additions provided after the original posting highlighted in bold and underlined. […]

Anna Bager on why brands like out of home.

OAAA President Anna Bager was interviewed at CES 2026.  You can watch the full interview below.  Here are some highlights. Why brands like out of home It’s the only medium really that is unskippable, unblockable and reaches any consumer at any point anytime a day and in their real lives…I […]

Company of the Day – International Outdoor

Company: International Outdoor Headquarters: 28423 Orchard Lake Road, Suite 200, Farmington Hills, MI 48334 Markets: Metropolitan Detroit Phone: 248.489.8989 Email: info@iobillboard.com Founded on November 19, 1997 as an independent operator and owner of outdoor advertising assets. Since that time it has been wholly owned by Hind Oram and managed by […]

MediaChoice Expands in North Carolina

MediaChoice, LLC announces the acquisition of strategic outdoor advertising assets in Greensboro, North Carolina from Barfield Outdoor Advertising, Inc. Barfield Outdoor is a family-owned and operated business located in Mount Olive, North Carolina. MediaChoice is an outdoor advertising company headquartered in Austin, Texas with over 2,000 sign faces across more than 400 structure […]

Company of the Day: Huntington Outdoor

Company: Huntington Outdoor Markets: Nationwide Headquarters: 311 East Street, Gordon, OH. 45304 Phone: 800-704-5973 Email: office@huntingtonoutdoor.com Huntington Outdoor operates a billboard plant with over over 4,700 displays including 64 digital displays across 17 states in the midwest and east.  The company was formed by Justin Powell in 2008.  Powell gave an outstanding talk […]

Andy Goodman on What’s in a Good Landlord Approach Letter

Today out of home leasing and development expert Andy Goodman of age Advertising explains the four parts of a sample email or letter that he uses to approach a billboard site prospect. A successful approach letter has four key parts, each designed to build credibility, demonstrate value, and move the […]

Let’s Make 2026 a Year to Celebrate Says WOO President Tom Goddard

The global Out of Home industry can expect much more from 2026 than 2025 says World Out of Home Organization President Tom Goddard in a New Year message.  “All media need to be able to plan not just weeks ahead but months and years,” says Goddard, “and the same is […]

Company of the Day – iDigital Outdoor

Company: iDigital Outdoor Headquarters: 3235 Oak Ridge Loop E  West Fargo, North Dakota 58078 Market: North Dakota Phone: 701-369-6100 iDigital Outdoor focuses on digital billboards in North Dakota.  Julie Halverson is the company’s sales manager. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word […]

How’s Your Revenue Growth?

We’d like to poll our readers to see what their revenues did in 2025 and what they expect their revenues to do in 2026.  Take our anonymous poll below.  We’ll report the results tomorrow.     To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the […]