Over the years, Outdoorlink has become an important tech partner to industry leaders, especially in the Out-of-Home Advertising industry. With the creation of its newest division, Outdoorlink International is taking important steps to bring its product suite to companies around the globe. Outdoorlink began in 2007 with a vision of […]
Business
A Couple of Updates After Hurricane Helene
First, a followup to our Vinyls Needed in North Carolina article from last week. Andy McDonald, SVP, Government Affairs at OAAA contacted Insider “I read your article this morning about the need for old vinyls in North Carolina. OAAA just wrapped up its Safety Seminar @ Formetco’s Duluth, GA facility […]
Company of the Day – Salt River Outdoor
Company: Salt River Outdoor Headquarters: SALT RIVER DEVCO, 8840 E. Chaparral Road, Suite 280 Scottsdale, AZ 85250 Sales Agent: Becker Boards, 4350 E. Camelback Rd., Ste. B-195 Phoenix, AZ 85018 Phone (Sales): 480.370.7740 Email: sales@beckerboards.com Salt River Devco owns and operates a portfolio of 1 digital and nineteen double-faced static […]
Anna Bager says the cookie has started to crumble and Out of Home benefits
OAAA President and CEO Anna Bager presented last week at the Digital Out of Home Insider Summit. She revealed the key findings of an OAAA study showing how reallocating $$$ to out of home increases ad spend ROI. See today’s OAAA press release. Here are some other parts of Anna’s […]
The Importance of a Strong Digital Presence for OOH Companies
Insider’s Note: Graviss Marketing is a new company, just formed by Jonathan P. Graviss son of Jonathan Graviss at Trailhead Media. Here are some initial thoughts from Jonathan. If you are going to be at IBO this week Jonathan will be presenting Thursday morning at the conference. In today’s digital […]
OAAA Study Finds Shifting Ad Spend to OOH Raises ROI
WASHINGTON, DC, October 4, 2024 (EZ Newswire) — A new study released by the Out of Home Advertising Association of America (OAAA) finds that slight reallocations of existing media budgets to Out of Home (OOH) advertising can lead to substantial gains in return on ad spend (ROAS) and key brand […]
Company of the Day: San Diego Outdoor
Company: San Diego Outdoor Advertising Markets: California Address: 632 S Hope Avenue, Ontario, CA 91761-1823 Phone: 619-202-7431 San Diego Outdoor operates a pedicab, segway, car wrap and walking billboards plant in San Diego. The company’s ad campaigns revolve around convention sponsorships To receive a free morning newsletter with each day’s Billboard insider […]
Billboard Insider Classifieds October 5, 2024
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads […]
Company of the Day: Saben Outdoor
Company: Saben Outdoor Market: Georgia Headquarters: 1380 Collinsworth Rd, Palmetto, GA. 30268 Phone: 770-463-4158 Email: rentabillboard@sabenllc.com Saben Outdoor is a small, family-owned firm that owns static and digital billboards in the Atlanta area. Many of the billboards are along I-85 south of Atlanta and I-20 west of Atlanta. The company also provides management […]
Vinyl Works Welcomes Seth Lippert as Chief Revenue Officer
New York, NY, Oct 2, 2024 — Vinyl Works is excited to announce the addition of Seth Lippert as our new Chief Revenue Officer (CRO) and Partner. With over 20 years of experience in business development, operations, and sales management across various industries but specializing in Out of Home, Seth […]