Business

The Case for Consistency and Clarity in Programmatic OOH

By David Burrick, Intersection, Chief Strategy Officer  Over a decade ago, I worked at AOL, which at the time had a digital advertising business larger than Facebook and Amazon. If advertisers wanted to reach a premium audience at scale, they had to work with AOL. Around 2010, programmatic advertising emerged, […]

Company of the Day: Around AV Transit

Company: Around AV Markets:  California Email: info@aroundav.com Phone: 818-370-7222 Around AV provides transit media advertising on a fleet of 77 electric buses which run troutes in: East Lancaster West Lancaster Quartz Hill Antelope Valley LA County The company was founded in 2012 by Ely Sorkin.   To receive a free […]

Billboard Insider Classifieds April 19, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Lamar Acquires Dyersburg Media Group In Tennessee

  Memphis, TN – Dyersburg Media Group (“DMG”) announced today the divestiture of its Outdoor Advertising Assets to Lamar Advertising (NASDAQ: LAMR). Drachman M&A Co. represented seller DMG in the transaction. Terms of the deal were not disclosed. “Digital Outdoor Advertising in our markets is the dominant medium for local […]

The Oscillating Billboard Project

Ted Bratsos of All Steel Structures, Inc. talked with Billboard Insider about a unique billboard constructions project Ted, you did an interesting build recently. Tell us about it. We recently completed a job in Ohio that required us to overcome some installation challenges.  The sign specification was, 14’x48’, Partial Flag, […]

Company of the Day – Arrow Signs & Lighting

Company: Arrow Signs & Outdoor Advertising Headquarters:  4545 N. Alby St., Godfrey, IL 62035  Markets:  St. Louis, Missouri Phone: 618.466.0818 Email: info@arrowsignsinc.com Arrow Signs is a third generation sign business that began in 1981.  Arrow Signs offers billboard advertising with over 50 displays in the Riverbend area. The Company has short and long-term stationary […]

Meadow Outdoor on Vetting Customers

Chris Zukin, Cimmie Schultz and Rachel Anderson of Meadow Outdoor gave an outstanding talk on out of home credit and collections at the IBO conference today we’ll run Cimmie Schultz’s comments on vetting clients.  In a followup column we’ll feature Meadow Outdoor’s Chris Zukin and Rachel Anderson on collections. Cimmie […]

Company of the Day – Arrington Outdoor Advertising

Company: Arrington Outdoor Advertising Markets:  Texas, Arkansas, Phoenix AZ Headquarters: 2002 S. Stemmons Frwy, Suite 100 Lake Dallas, Texas 75065 Phone: (800) 500-6772 Email: info@arringtonoutdoor.com Arrington Outdoor Advertising was founded in the late 90’s by David Arrington and Mike Wolverton. The partners believed with David’s oil & gas experience and Mike’s real estate […]

Anna Bager Says Out of Home is in a Good Place

OAAA CEO Anna Bager did an interview with the New York Stock exchange a few weeks ago.  Some of the highlights. “We are in a very good place.” Out of home advertising is probably the oldest form of advertising we’ve been around since the cave paintings…we’re a very resilient and […]

Jack Randall Joins Vector as EVP of Brand Partnerships

New York, NY – April 4, 2025 – Vector Media, a trailblazer in out-of-home (OOH) media and experiential marketing, is thrilled to announce the appointment of Jack Randall as Executive Vice President of Brand Partnerships and Experiential. With over 20 years of experience in media sales, business development, and brand […]