Most out of home companies allow clients to pay by check, ACH or credit card. Here are the results of yesterday’s Billboard Insider’s reader poll: 96% of our Billboard Insider readers allow clients to pay by check. 83% of […]
Business
Company of the Day: Capital Outdoor
Company: Capital Outdoor Advertising Markets: Virginia and North Carolina Headquarters: 1528 Old US 264-A, Zebulon, NC 27597 Phone: 919-873-9020 Capital Outdoor Advertising operates a billboard plant based from their headquarters in Zebulon, North Carolina. The company is an operator associate in the IBOUSA. Here’s an excerpt from our previous interview with Robert Sykes, […]
Company of the Day – Carolina Outdoor Advertising
Company: Carolina Outdoor Advertising Headquarters: 2917 W. Palmetto St., Florence SC 29501 Market: Florence, SC Phone: 843-230-7570 Email: carolinaoutdooradv@gmail.com Carolina Outdoor Advertising owns and operates two digital structures, located in Florence, South Carolina. Both structures are 10’x21′. To receive a free morning newsletter with each day’s Billboard insider articles […]
Company of the Day: Captivate Elevator Media
Company: Captivate Elevator Media Headquarters: 501 7th Avenue, Suite 210 New York, NY 10018 Phone: 646-205-8500 Email: info@captivate.com Markets: North America. Captivate Elevator Outdoor was founded in 1997 and has 22,000 digital screens placed in elevators and lobbies in Class A office towers and multi-family buildings across the US and Canada. […]
Billboard Insider Classifieds July 19, 2025
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Order Your eBook of Our Guide to Leases, Easements and Real Estate!
Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]
In Their Words – OOH Executives Talk About OOH
This 147 page guide contains interviews with 173 out of home executives at 150 out of home companies. The guide contains practical advice on: Getting Started Finding Quality Locations Permitting Using Automated Sales Platforms Lessons From Operating Digital Billboards Sales and much more Here’s what people are saying about In […]
Vender Spotlight – Skydragon Designs
Skydragon Designs is a recent advertiser on Billboard Insider and we reached out to CEO Leslie Morris to learn more about the company. Leslie, when and why did you start Skydragon Designs? I began my design career in 1991, initially working as a freelance graphic designer. During that time, […]
Digital Signage at the Point of Care: A High-Impact, Measurable Model for Out of Home
By Mark Boidman, Solomon Partners, Media Group Head Point of Care (“POC”) advertising, particularly in the form of digital signage (“Digital POC”), has emerged as a leading channel for pharmaceutical, healthcare, and consumer product companies. Digital POC advertising stands out by providing measurable outcomes, making it an exceptional advertising channel. […]
Vistar Media Launches Programmatic Guaranteed
Vistar’s new offering combines the confidence of direct deals with the power and flexibility of programmatic buying Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, today announced the launch of Programmatic Guaranteed (PG), a new way to buy and sell OOH campaigns […]
