HubSpot has an article talking about the positive evolution of billboards as an advertising medium.  They go on to say that new technologies and an inventive way of approaching how to use OOH advertising have resulted in examples of advertising that defy any negative feedback directed towards billboards.

They provide seven examples of interesting interactive billboards and ad campaigns that are well worth checking out.  Reebok, Toyota and KitKat Candy Bars are among the examples you can view in the article.  The article has several videos providing background for some of the boards.

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