Insider has been running a tombstone for the Boardworks purchase of a 2 static billboard faces from Incorvaia this week. Kalil and Co. brokered the transaction. We talked with Boardworks Larry Roberts and Kalil’s Max Drachman about the deal.
Larry tell us about the transaction.
We purchased one sign (2 static faces) up on the northern edge of the Atlanta MSA in Forsyth County. The area is growing and the location fits in with some other signs we are currently developing so it made sense to add this to Boardworks inventory. These 2 faces would be an addition to our 12 digital faces.
Anything to add Max?
It was a good deal for both sides. We were happy to put it together. I believe it was the 7th Outdoor deal we have closed in the Atlanta DMA in the last few years, so we have developed a very strong feel for the buyers and sellers in that market.
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