Author: John Weller

Company of the Day: Carter Outdoor

Company:  Carter Outdoor Market:  Florida Headquarters:    PO Box 3648, North Fort Meyers, Florida  33918 Phone:  239-543-1110 Email:  info@carteroutdoor.com Carter Outdoor was founded in 1956 and has 300 billboard locations in Southern Florida.  The firm’s plant consist primarily of 10.6 by 36 monopole billboards in the Fort Myers/Naples area and 14 by 48 monopole […]

Jesse London On Weather, Billboards and Rust

Jesse London, President of TierOne Media Media, shared his thoughts with Billboard insider on the weather in the southeast.  TierOne has static and digital billboard opportunities throughout the Mobile, Montgomery, Pensacola and Emerald Coast markets. In our two and one half years we have not seen a hurricane yet, though […]

A Reader Comments on Law Firm Vandalizing Their Own Billboards

A Billboard Insider reader saw our article on Morgan & Morgan Graffiti Billboard and shred one of his experiences with an ad campaign. I am not in outdoor currently but this did remind me of a campaign we ran in Palm Springs when I was GM of Fairway.  A religious […]

Billboard Insider Classifieds September 16, 2023

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

OOH Sales: Is Your OOH Expertise Sabotaging Your Sales Pitch?

Ever found yourself in a situation where your deep product knowledge might have overwhelmed your potential client? Pause for a moment. Do they fully grasp what you’re saying? Are you inadvertently putting them on edge? Watch for their non-verbal cues. Being an expert in the OOH industry and having a […]

What is Your Most Unique Billboard? Grace Outdoor Has Their Rooftop Sign

Have you ever considered which billboard in your market is truly unique? Insider asked that question and last week heard from Grey Vick of Grey Outdoor.  This week, we hear from Diana Stevenson  of  Grace Outdoor. This sign is located in Greenville, SC at a very busy downtown intersection. We were […]

Did a Law Firm Vandalize Their Own Billboard?

Morgan & Morgan law firm billboards defaced: Or were they? https://t.co/KycCcWhNps — Florida’s Talk Leaders (@realFlaTalkLead) September 7, 2023 There was quite a bit of buzz in the Florida market as it appeared that several Morgan & Morgan billboards were vandalized.  When the Tampa Bay Times reached out to the […]

Billups Appoints Stephanie Gutnik as Global Chief Strategy Officer

NEW YORK–(BUSINESS WIRE)–Billups, a global Out-of-Home (OOH) technology and managed services company, today announced the appointment of Stephanie Gutnik as global chief strategy officer. In her new role, Gutnik will develop and execute Billups’ international product roadmap and go-to-market strategy to promote the adoption of programmatic digital OOH (DOOH) and amplify the […]

Company of the Day – Blackbelt Outdoor

Company:  :  Blackbelt Outdoor Advertising, LLC Headquarters:  310 Broad Street Selma, AL 36701 Markets: 10 Counties in Central Alabama Phone: 205-319-1099 Email:  dunkin@blackbeltoutdoor.com Dunkin and Martha Allred started Blackbelt Outdoor in 2014 in the heart of the “Blackbelt” region of Alabama. Since then they have expanded their coverage area into over […]

D. J. Jennings on How Smartlink and SignBird Can Help With Extreme Weather

With all the discussion we have had recently on how extreme weather has been impacting insurance costs, Outdoorlink CEO, D.J. Jennnings, reached out to us to explain how his products can be of help. “The SmartLink System allows operators to remotely shut down and start up digital displays without a […]