Author: John Weller

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Billboard Insider Classifieds July 1, 2023

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

OOH Leadership: Do You Have Superman Syndrome?

As parents, have you ever advised your children to be better listeners and talk less? Familiar proverbs such as “You can’t learn while you’re talking,” or “You have one mouth and two ears for a reason” underscore the importance of listening. One of our most valuable tools in communication is, […]

Job Posting Highlights This Week

If you have not noticed, Link Media has three Job Postings in the Billboard Insider Classifieds. They include: A General Manager position in the Midwest A Business Manager opening in Roswell, GA. General Counsel with expertise in Mergers & Acquisitions and Real Estate to join the corporate office in Roswell, […]

Company of the Day – BB Outdoor Advertising

Company:  BB Outdoor Advertising Headquarters:   3401 Main Street, Rowlett TX 75088 Markets: Texas Phone: 214.801.5995 Email: danny@bboutdoor.com BB Outdoor Advertising is a family owned, local billboard company which operates a billboard plant  in Garland, Rockwall, Greenville and Dallas. Insider caught up with Danny Faulkner, President of BB Outdoor Advertising. Last time we […]

Place Exchange Announces Partnership With Astral

Place Exchange expands its Canadian programmatic out-of-home supply with Astral’s thousands of premium digital screens   Toronto, Canada (June 27, 2023) – Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, today announced its integration with Astral, Bell Media’s OOH advertising division, adding thousands of premium digital screens to […]

JCDecaux Saving Lives With Street Furniture

JCDecaux has teamed up with the Community Heartbeat Trust to bring easy-to-access defibrillators to cities across the United Kingdom. They have deployed 180 defibrillators that have been used 500 times, potentially saving lives. There are also advertising opportunities on smaller digital screens on the same side as the defibrillators, which […]

Winning With Keywords | What U.S. Billboard Advertisers Are Searching For Online

  Are you a billboard owner or media buyer looking to maximize the revenue potential of your outdoor advertising space or agency? Look no further! We are excited to introduce this game-changing resource, “Winning With Keywords: What U.S. Billboard Advertisers Are Searching For Online,” available for free download exclusively for […]