Author: John Weller

How AI Could Impact the Advertising Landscape

By Mark Boidman, Partner, Solomon Partners Artificial Intelligence (AI) is transforming the world of advertising. With the increasing use of AI, media is undergoing a transformation in terms of advertising content, placement, and effectiveness. The global market for AI in advertising is expected to reach more than $100 billion by […]

Company of the Day – EPIC Outdoor

Company: EPIC Outdoor Advertising Headquarters:  720 St. Anne St., Rapid City, SD 57701 Markets: South Dakota, Wyoming, Nebraska Phone:  (605) 388-9424 Email: cyndi@epicoutdoor.com EPIC Outdoor Advertising billboards can be found in the following areas: North central Nebraska (Chadron & Alliance) Eastern Wyoming Western South Dakota Along with their static inventory […]

SignValue’s Clear Channel Outdoor at a Glance – September 2023

SignValue has prepared the following analysis of Clear Channel Outdoor’s 3rd Quarter 2023 financials.     If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free […]

Rothfelder On Being a City Attorney

It sometimes seems like a lifetime ago, but some may recall that I served as the Mayor of Southside Place, Texas, a primarily residential suburb of Houston, for about 16 years. And, during the past decade since retiring from political office I’ve been the City Attorney for Southside. The Firm […]

Ian Dallimore’s Conversation With Charlie Lamar

  Ian Dallimore, Vice President of Digital Growth & GM of Programmatic, hosts the Lamar produced podcast Digital & Dirt.  If you have not yet checked it out, it is worth the listen. Most recently, Ian had a fascinating conversation with Charlie Lamar, Former General Counsel and Board Member for […]

Billboard Insider Classifieds November 18, 2023

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

SignValue’s OUTFRONT Media at a Glance – September 2023

SignValue has prepared the following analysis of OUTFRONT Media’s 3rd Quarter 2023 financials.     If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter […]

OOH Leadership: Focus on Managing Behavior, Not Just Results

In our ongoing collaboration with over 50 OOH client companies, we’re currently immersed in the annual goal-setting process. Why, you ask? Because they are gearing up for a successful 2024, and they understand that achieving this success requires each individual to set meaningful goals, fostering a sense of urgency to […]

U.S. OOH Advertising Revenue Increases By 1.1% in Q3

Digital OOH Accounts for Nearly One Third of Sales In Q3, Up 6.8% From A Year Ago   November 16, 2023 (Washington, D.C.) – Out of home (OOH) advertising revenue increased 1.1% in the third quarter of 2023 compared to the previous year, accounting for $1.96 billion, based on the […]

SignValue’s Lamar Advertising at a Glance – September 2023

SignValue has prepared the following analysis of Lamar Advertising’s 3rd quarter 2023 financials.     If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter […]