Author: John Weller

Company of the Day – Maddison Visual Media

Company: Maddison Visual Media Headquarters: 11811 Sendera Ln., Richmond, TX 77407 Market: Southeast Texas Phone: 866-794-3567 Maddison Visual Media is one of the two largest billboard companies in the greater Beaumont area. Maddison provides advertising access to Southeast Texas including Hardin, Jasper, Jefferson and Orange Counties.  Maddison Visual Media has […]

Media Resources Announces eQVISION™ Digital Billboards

Media Resources is pleased to announce the launch of its new product line, eQVISION™ Digital Billboard, demonstrating the company’s ongoing dedication to innovation in billboards. The breakthrough design of the eQVISION™ product line provides equivalent optical performance to viewers while consuming less than 50% of the electricity compared to the […]

SignValue’s OUTFRONT Media at a Glance – 2024 Q1 Overview

SignValue has prepared the following analysis of OUTFRONT Media’s 4th Quarter 2023 financials.     If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and […]

Missing and Murdered Indigenous Women PSA Campaign Lamar Advertising

Insider’s Note: Speaks for itself. Great example of how OOH can work with local communities.     To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber list. Paid Advertisement  

Company of the Day – Mackay Advertising

Company:  Mackay Advertising Market:  Texas Headquarters:  2221 Clear Creek Court, Weatherford, TX 76087​ Phone: 817-877-1866 Email: Mike@MackayAdvertising.com Mackay Advertising was founded in 1985 and provides outdoor advertising on buses, bus benches, and billboards in the Dallas/Fort Worth market. Mackay also offers graphic design services such as: Logos, Business Cards, Brochures, […]

Billboard Insider Classifieds May 4, 2024

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

Turn That Frown Upside Down and Avoid the Summer Sales Slump

We are now just about 3 weeks away from the Memorial Day holiday weekend.  Most consider this the official beginning of summertime/fun time.  For many OOH operators it also ushers in a time of year when our sales results tend to not be so stellar. Let’s talk about what causes […]

Industry Executives from Adams Outdoor, Rapport and Vistar Media Join Geopath Board

OOH industry organization also appoints leaders from ODN, Outdoor Media Group and YESCO Outdoor Media to its Executive Committee NEW YORK April 30, 2024 – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today welcomed three new members to its Board of Directors following […]

Company of the Day – M&M Outdoor Advertising

Company: M&M Outdoor Advertising Headquarters: 1105 South Hampton Rd., DeSoto TX 75115 Markets: Dallas, Ellis Johnson and Hill Counties, Texas Phone: 972-230-8330 M&M Outdoor Advertising has been in business for over 40 years. The Company has been able to select and maintain the more prominent and choice locations for billboards […]