NEW STUDY FROM BENCHMARKETING FINDS SHIFTING GREATER SHARE TO OUT OF HOME MEDIA DRIVES HIGHER EFFECTIVENESS AND ROI FOR BRANDS DECEMBER 5, 2023 (WASHINGTON, D.C.) – A new study from Benchmarketing, a division of Omnicom Media Group, found that increasing out of home’s share of media plan allocations leads to […]
Elevate Your Safety Skills at Formetco’s 2024 Q1 OOH Safety Training Event In the world of outdoor advertising, safety is of paramount importance. Whether you’re an industry veteran or just starting your career, staying informed and well-trained in safety procedures is crucial. That’s where Formetco comes to the rescue […]
Toronto, Ontario – December 4, 2023 – Media Resources, an end-to-end solutions provider of indoor & outdoor digital display technologies is thrilled to announce the expansion of its’ TruView fine pixel pitch LED display system. This expansion is a testament to Media Resources’ dedication to being a one-stop LED […]
Company: Garden State Outdoor Headquarters: 2 Convention Boulevard, Suite 100, Atlantic City, New Jersey 08401 Markets: New Jersey Phone: 609.340.0040 Email: info@gardenstateoutdoor.com Garden State Outdoor and its affiliate companies, Camden Outdoor and East Coast Outdoor have created some of the most iconic outdoor advertising displays in the industry and throughout New Jersey. […]
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
Earlier this spring we talked about the value of having a strategic plan for how you are going about managing your OOH book of business or in other words, your account list. Making sure to break down that account list into 4 strategic “buckets” each requiring distinct approaches to maximize […]
Company: Emerald Outdoor Market: Washington, Idaho. Headquarters: 9212 E Montgomery Ave, Suite 604, Spokane Valley, WA 99206 Phone: 509-327-0103 Email: tommyt@emeraldoutdoor.com Emerald Outdoor was formed in 2004 through the acquisition of Sunset Outdoor Advertising of Spokane. Their General Manager is Tom Townsend and Insider got the chance for an interview and […]
We had a computer glitch yesterday morning that prevented this post from linking to the Billboard Insider main web site. We did get it fixed, but we know there were a few of you that might have missed this outstanding conversation with Max, which is why we are running it […]
Two LED video displays welcome and inform visitors in Los Angeles BROOKINGS, S.D. – Nov. 27, 2023 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has partnered with Ovation Hollywood, formerly known as Hollywood & Highland, in conjunction with Consumer Experience Group (CEG), to manufacture and deliver two LED video displays […]
New York, NY, November 28, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today it has named Ross McNab as Chief Revenue Officer. McNab joins Vistar from Cardlytics, where he served as Chief Business Officer for four years, successfully steering the company […]
