Author: John Weller

Elevating Elevator Advertising

CHICAGO, IL [August 7, 2024] – Screenverse, a leader in programmatic digital-out-of-home (DOOH) advertising and the largest network of digital screens in the world, has partnered with Vertical Impression, North America’s premier elevator digital signage network. Vertical Impression harnesses the integral role of elevators in urban life, transforming these distraction-free […]

Company of the Day – Penneco Outdoor

Company: Penneco Outdoor Market: Southwest Pennsylvania Headquarters: 6608 Route 22, Suite 307,  Delmont, PA  15626 Phone: 724-461-1041 Email: Outdoor@Penneco.com Penneco Outdoor is the largest locally owned billboard company in Southwest Pennsylvania.  The company owns more than 30 structures and over 120 faces in Westmoreland, Indiana, Fayette, Bedford and Allegheny counties.  […]

Rothfelder on Repair of Storm Damaged Signs

It seems like “Hurricane Season” arrives earlier and leaves later every year, and that’s certainly been the case in my hometown of Houston and the Gulf Coast. This year, the devastation caused by Hurricanes Beryl, Debbie, and several others has been enormous, tragically taking hundreds of lives and causing billions […]

Call For Entries: 2024 OOH Media Plan Awards

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Company of the Day – Paradise Billboards

Company: Paradise Billboards Headquarters: Lafayette, LA Markets: Lafayette, LA, Houston, TX Telephone: 888-402-7446 Email: info@paradisebillboards.com Paradise Billboards offers, digital, static and indoor place-based opportunities in the Lafayette, Louisiana and Houston, Texas markets. Curt Cormier is the owner of Paradise Billboards.                     […]

Why You Should Attend The IBO Conference

  The Out of Home (OOH) advertising industry is preparing for one of its most anticipated events of the year—the Fall IBO (Independent Billboard Operators) Conference. This exclusive event promises to be a highlight in the OOH calendar, uniting industry experts, thought leaders, and operators for exploration, learning, and networking.  […]

Billboard Insider Classifieds August 3, 2024

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Lamar Announces $400 Million Equity Distribution Agreement

Lamar Advertising Co (NASDAQ:LAMR) announced this week in an 8-K filing that they  have entered into an equity distribution agreement involves major financial institutions, h J.P. Morgan Securities, LLC, Wells Fargo Securities LLC, Truist Securities, Inc., SMBC Nikko Securities America, Inc. and Scotia Capital (USA) Inc. as its sales agents. […]

Register Now for OAAA’s 2024 Safety Seminar

Registration for OAAA’s 2024 Safety Seminar is now open. Presented in partnership with Formetco, the event will take place on October 1-2, 2024, in Duluth, Georgia, at Formetco’s Corporate Facility. OAAA’s 2024 Safety Seminar will provide attendees with crucial insights into the latest safety protocols, industry standards, and compliance requirements. […]

Five Tips for Effective OOH Sales Coaching

There is no one-size-fits all sales coaching model. There are only approaches that have been shown to be successful in particular situations. As the coach, you must identify each individual salesperson’s personal “success code” – and use that code to unlock the salesperson’s potential for success. Here are five tips […]