ZANESVILLE, OHIO, 1/3/24 – Kessler Outdoor Advertising has announced the sale of its assets in Southeast Ohio to Oliver Outdoor Advertising, a family owned and operated billboard company based out of Butler, PA. Williamson & Associates Mergers and Acquisitions acted as exclusive advisor to Kessler Outdoor. Terms of the deal were […]
Author: John Weller
Will 4,203 Signatures Get You a New Digital Billboard?
The Austin Business Journal is reporting that Keep Round Rock Safe, a group of local businesses pushing for more digital billboards in the Austin suburb of Round Rock, turned in 4,203 signatures to the city on Dec. 26, surpassing the required amount needed to get its item on a ballot […]
ONroute Tabs Media Resources for Groundbreaking Digital Project
Toronto, January 1, 2023 – ONroute, a premier provider of highway service centers in Ontario, is excited to announce a collaboration with Media Resources Inc., a leader in digital signage and turnkey solutions. This partnership, also involving Pattison Outdoor Advertising, represents a significant stride in ONroute’s commitment to enhancing highway […]
Company of the Day – Green City Solutions
Company: Green City Solutions Markets: Georgia, New York, Pennsylvania Headquarters: 1050 Park Avenue, New York, NYU 10028 Phone: 646-582-6929 Email: info@greencitysolutions.com Green City Solutions, in partnership with Bigbelly Solar, operates a street advertising plant of solar recycling kiosks in Atlanta, Brooklyn, New York City and Philadelphia. Green City partners with […]
Happy New Year!
We are off today. Enjoy the holiday. Image courtesy of Greg Callaham Paid Advertisement
Top 5 Tips for Successful Billboard Design In 2024
By Wes Frick, Wes Frick Design Agency #1. Shareability, Emotional Reaction, & Shock Value People aren’t interested in reading advertisements. They want to be entertained, and you have to force drivers to look. Iconic billboards have the necessary shock value to get shared, talked about, and referenced. Those actions are critical […]
Company of the Day – Grate Outdoor
Company: Grate Outdoor Headquarters: 4014 McDonough St, Joliet, IL 60431 Market: Will & Grundy Counties Phone: 815-729-9700 Email: cgrate@sbcglobal.net Grate Outdoor is headquartered in Joliet, Illinois and serves portions of Will and Grundy counties. The company owns and operates all static signs located mostly along state highways. Their structures are primarily […]
Year End AI Roundup – Cattle Are Easier!
Insider caught up with Chris Cowlbeck, CVO IBOUSA and OOH Chairman of the Media Rating Council on what he sees impacting OOH from artificial intelligence. In my role with the Media Rating Council, I’ve had the opportunity over the past five years to watch the evolution of industry practices, data […]
OOH’s Impact Through Giving Back
OOH’s Impact Through Giving Back The OOH advertising industry has a proud tradition of public service, donating more than $500 million in space and production every year. From promoting Earth Day efforts to supporting earthquake survivors, OAAA members have been instrumental in amplifying important causes over the past year. As […]
Rothfelder & Falick on TX vs KEM Outdoor & Leasehold Compensation
The Texas Court of Appeals, for the Thirteen District in Corpus Christi, decided a very important condemnation case on billboard leasehold compensation on November 16, 2023. Rothfelder & Falick partners Mike Falick and Chris Rothfelder handled the case for KEM Outdoor, a Texas billboard operator, at the trial and appellate […]