OREM, Utah & NEW YORK–(BUSINESS WIRE)–In a strategic move that reshapes the out-of-home (OOH) media landscape, Travel Plaza Media (TPM) forges an exclusive partnership with Adkom, appointing Adkom as its dedicated sales management group. This collaboration underscores TPM’s commitment to elevating both programmatic and direct sales initiatives, leveraging Adkom’s expertise […]
Insider learned that Chris Cowlbeck, IBO USA CVO was attending the MediaPost Political conference and had a few questions as the season unfolds. There’s also an IBO webinar Thursday that will touch on this at 1pm CST. If you’re an independent and like to attend, send an email to Becky […]
Deal unlocks OOH media infrastructure leader’s European expansion amid surging digitization London, 15 January 2024 Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has completed a landmark £350 million infrastructure refinancing with Deutsche Bank as underwriter and MEAG, Lloyds, Natixis and M&G as mandated lead […]
Company: Headrick Outdoor MediaHeadquarters: One Freedom Square, Laurel MS 39440 Markets: Kansas Oklahoma Texas Louisiana Mississippi North & South Carolina Phone: 601.649.1977 Email: sales@headricks.com The Headrick Companies started from very humble beginnings designing, fabricating, and installing signs in a small back yard shop in 1927. A. B. Headrick […]
The San Jose Spotlight reported that Outfront Media won a lawsuit against the city of San Jose after contending that San Jose did not follow proper procedure when they bid out the construction of two digital billboards south of Highway 101 on San Jose Mineta International Airport property. That bid wws […]
It’s Your Lucky Day! It’s true. We’re extending the deadline to enter the OBIE Awards to Friday, January 19, 2024. That gives you one more week to craft a strong submission and share your very best campaigns of 2023! Winners will be announced at the 82nd Annual OBIE Awards ceremony […]
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
The Success Triangle is a proven formula for OOH sales success – and a proven formula for every other kind of success. OOH sales leaders, and all leaders, can benefit from learning about this model and implementing it with their teams. So, what is it? Those three corners on the […]
YESCO built and updated Vegas Vic, but Billboard Insider discovered this week that Vegas Vic’s family also includes his cousin Wendover Will. Happy Friday and enjoy. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our […]
By John James, Founder/President of SignBird: An Outdoorlink, Inc. Company Upgrade your billboard photo game and capture attention like never before with SignBird’s latest FREE Guide: 10 Tips To Improve Your Billboard Photos in 2024. A serious upgrade for out-of-home marketers, billboard owners, ad agencies, photographers, and anyone seeking to […]
