Author: John Weller

Lease Disputes and a Drink That Brought Me to the Billboard Industry

Billboard Insiders’ panel at the IBO conference last week included Kerry Yoakum, General Counsel with Link Media Outdoor, where he shared his work experience and his unique perspective of the OOH industry, working from the inside of a larger regional billboard company.  Kerry shared about his work background  I began […]

Company of the Day – Sapp Outdoor

Company: Sapp Outdoor Markets: Southeast Georgia Headquarters: 72 Laircey Street, Statesboro, GA  30458 Phone: 912-764-5649 Email:  matthewsapp26@gmail.com Sapp Outdoor has display locations in 10 Southeast Georgia counties.  Each display is located on a major artery, giving your business the optimal amount of exposures for your area. List of counties Bulloch […]

Place Exchange Expands PerView Measurement Solution to Canada

PerView unlocks up-to-date reach, frequency, and hourly impression measurement across Out of Home media formats for Canadian buyers and sellers.   Toronto, Canada (October 14, 2024) — Place Exchange, the leading independent SSP for programmatic out-of-home (OOH) media, announced the expansion of its proprietary PerView measurement solution to Canada. PerView […]

Billboard Insider Classifieds October 12, 2024

  “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads […]

Day Two of the IBO Fall Conference in Five Moments

Terry Carmody, Integration Media “We expect PerView to become a bigger and bigger part of the world…. most people expect PerView and Place Exchange will probably will be able or have a good chance of passing the MRC standards. When that happens and somebody gets the MRC gold stamp of […]

5 Moments From Yesterdays Fall IBO Conference

Chris Cowlbeck, IBOUSA, on growth of the IBO Speedway “We now have 260 companies with 63,000 statics and 4,000 digitals in the IBO Speedway.  We have started marketing to agencies that we are one of the Big Four.” Gina Stratford, YESCO, on Boosting Sales Tactics “One thing we ask all […]

Vistar Media’s Ad Server & CMS to Power JOLT’s Digital OOH Advertising Network

Toronto, Canada – October 9, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced that JOLT, an innovative global OOH/Electric Vehicle (EV) charging network, has partnered with Vistar to further power their advertising operations. The expanded partnership enhances JOLT’s advertising operations across […]

USHER Featured on Digital Billboards that Shine a Light on Afterschool Programs

WASHINGTON, Oct. 9, 2024 /PRNewswire/ — Afterschool champions led by the Afterschool Alliance and Usher’s New Look are joining Clear Channel Outdoor (NYSE: CCO) for a broad-based visibility campaign across nearly 2,000 digital billboards as part of the 2024 national Lights On Afterschool rally. The ads recognize the remarkable work afterschool programs are doing to help young people find their spark […]

Company of the Day – Sanford Outdoor

Company: Sanford Outdoor Headquarters: 1200 Speers Road, Unit #17, Oakville, ON L6L 2X4 Markets: Ontario, Canada Phone: 905-339-1339 Email: info@sanfordoutdoor.com The original Sanford Media Group was founded by Charles Sanford “Sandy” McKague in 1977 out of Barrie Ontario, operating over 300 displays such as Billboards (Poster Panels), Highway Superboards, Transit […]