When working with our OOH owners and leaders, the topic can often center around how they are investing their time. Are they expending their efforts doing things that others in the organization are perfectly capable of doing? If they weren’t doing those things, it would give the leader the opportunity […]
The reestablishment of the Outdoor Advertising Association of West Virginia has been over two years in the making. After a 10 year hiatus, it became official on July 17, 2024. WV Outdoor President & CEO, Bill Lodzinski along with Lamar-Wheeling VP/GM, Shane Walters were instrumental in starting the conversations and […]
Company: Oaktree Outdoor Advertising Headquarters: 1650 Manheim Pike, Lancaster, PA 17601 Market: Lancaster, PA Phone: 717-368-8074 Email: DEVON@OAKTREEOUTDOOR.COM Oaktree Outdoor Advertising serves the greater Lancaster area with 76 digital and 15 static faces. The Lancaster metropolitan area population is over 500,000. The city is located about 34 miles southeast of […]
On Sunday, after the shooting incident in Pennsylvania, Mike Hershey, OAAA EVP, Government Affairs sent a note out mentioning an announcement to pause political advertising, referencing the following article in The Hill. Since Sunday was a very hectic day and moment in history, Insider touched based with Mike to see […]
New program helps advertisers evaluate inventory quality for networks in the programmatic out-of-home marketplace Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, expands its Vistar Verify program for Canadian media owners and advertisers. The program, which launched in the U.S. in 2023, establishes a set […]
Company: OmniSite Media Headquarters: 434 N Front Street, Lemoyne, PA 17043 Markets: Pittsburgh and Harrisburg, PA Phone: 717-979-9987 Email: ryan@omnisitemedia.com OmniSite Media specializes in providing premier locations in the Pittsburgh and Harrisburg markets. They offer Seven digital locations on highly trafficked roadways. Managing Partner, William Aiello over 25 years of […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
If you haven’t heard the term “ghosting” yet, it refers to suddenly ending all communication with someone without any warning or explanation and ignoring any subsequent attempts to communicate. In today’s world, plagued by incessant spam calls, emails, and texts, it’s no wonder people have become comfortable with ghosting. What […]
My friend and OAAA Association Counsel Allen Smith wrote an excellent article in the July 10th edition of Billboard Insider on the Supreme Court’s June 28, 2024 decision in Loper Bright Enterprises vs Raimondo. As Allen explained, The High Court effectively eliminated the deference afforded federal administrative agencies in their interpretation of ambiguous […]
Join the Exclusive Fall IBO Conference with Ease The Fall IBO Conference stands out as an event exclusively for IBO members, however, it is easy to join. Becoming a member is straightforward and opens doors to numerous opportunities and industry connections. To join the IBO and secure your spot at […]
