How comfortable are you, on a scale of 1 to 10, when a prospect tells you “Let me think it over?” If you answered anything other than a 1, there could be a problem. You may want to consider implementing the classic OOH Sales Mastery selling rule: “A decision not […]
By Eddy Herty, VP, National Creative Director of OUTFRONT Studios at OUTFRONT Media Opportunity is in the eye of the beholder… feels kind of a cliche thing to say, buuuuut it’s true, especially in this industry. Take for example the below (although blurry)shot. It’s hard to make out, but honestly, […]
CHICAGO, IL [August 7, 2024] – Screenverse, a leader in programmatic digital-out-of-home (DOOH) advertising and the largest network of digital screens in the world, has partnered with Vertical Impression, North America’s premier elevator digital signage network. Vertical Impression harnesses the integral role of elevators in urban life, transforming these distraction-free […]
Company: Penneco Outdoor Market: Southwest Pennsylvania Headquarters: 6608 Route 22, Suite 307, Delmont, PA 15626 Phone: 724-461-1041 Email: Outdoor@Penneco.com Penneco Outdoor is the largest locally owned billboard company in Southwest Pennsylvania. The company owns more than 30 structures and over 120 faces in Westmoreland, Indiana, Fayette, Bedford and Allegheny counties. […]
It seems like “Hurricane Season” arrives earlier and leaves later every year, and that’s certainly been the case in my hometown of Houston and the Gulf Coast. This year, the devastation caused by Hurricanes Beryl, Debbie, and several others has been enormous, tragically taking hundreds of lives and causing billions […]
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Company: Paradise Billboards Headquarters: Lafayette, LA Markets: Lafayette, LA, Houston, TX Telephone: 888-402-7446 Email: info@paradisebillboards.com Paradise Billboards offers, digital, static and indoor place-based opportunities in the Lafayette, Louisiana and Houston, Texas markets. Curt Cormier is the owner of Paradise Billboards. […]
The Out of Home (OOH) advertising industry is preparing for one of its most anticipated events of the year—the Fall IBO (Independent Billboard Operators) Conference. This exclusive event promises to be a highlight in the OOH calendar, uniting industry experts, thought leaders, and operators for exploration, learning, and networking. […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Lamar Advertising Co (NASDAQ:LAMR) announced this week in an 8-K filing that they have entered into an equity distribution agreement involves major financial institutions, h J.P. Morgan Securities, LLC, Wells Fargo Securities LLC, Truist Securities, Inc., SMBC Nikko Securities America, Inc. and Scotia Capital (USA) Inc. as its sales agents. […]
