Author: John Weller

Emerging from the Sales Pit of Despair

If you’ve ever found yourself in a sales slump, you know it can feel less like a “slump” and more like a deep, dark pit. We’ve all been there—your numbers aren’t where you want them to be, and you feel stuck. The worst part? That feeling of shame that creeps […]

Neil Bell on Reading the Legal Tea Leaves

  Neil Bell, owner of New South Outdoor, shared his thoughts on growing a business on a panel moderated by Billboard Insider at last weeks IBO Fall Conference. Neil, share with a few details about you and your business. I was 22 years old, just out of college, started with […]

Shout Out to Lamar for Supporting Helene Victims and Friends

  Coming up on 3 weeks since western NC got crushed by Hurricane Helene. The Lamar office in Greensboro decided they weren’t about to let people forget that their friends in the mountains still need help. This sign is on I-40 leaving Greensboro going west. No cutesy graphics or fonts- […]

Company of the Day – Schubert & Hoey Outdoor

Company:  Schubert & Hoey Outdoor Advertising Headquarters:  2747 26th Avenue South, Minneapolis, MN 55406 Market: Minnesota, Wisconsin  Phone: (612) 722-1090 Email:  info@hoeyoutdoor.com Schubert & Hoey Outdoor Advertising is a family owned and operated company which has been in business since 1946. Their locations span the states of Minnesota and Wisconsin on major interstates, highways, and even county roads. […]

Wildstone Announces First Australian Digital Deal

Melbourne, 16 October 2024 Europe’s leading OOH infrastructure owner in first-of-a-kind agreement with Alliance Outdoor Media Group Wildstone has entered into an agreement to fund two new digital spectacular sites in Melbourne’s outer suburbs for billboard media provider Alliance Outdoor Media Group. The agreement is the first signed by Wildstone […]

Lease Disputes and a Drink That Brought Me to the Billboard Industry

Billboard Insiders’ panel at the IBO conference last week included Kerry Yoakum, General Counsel with Link Media Outdoor, where he shared his work experience and his unique perspective of the OOH industry, working from the inside of a larger regional billboard company.  Kerry shared about his work background  I began […]

Company of the Day – Sapp Outdoor

Company: Sapp Outdoor Markets: Southeast Georgia Headquarters: 72 Laircey Street, Statesboro, GA  30458 Phone: 912-764-5649 Email:  matthewsapp26@gmail.com Sapp Outdoor has display locations in 10 Southeast Georgia counties.  Each display is located on a major artery, giving your business the optimal amount of exposures for your area. List of counties Bulloch […]

Place Exchange Expands PerView Measurement Solution to Canada

PerView unlocks up-to-date reach, frequency, and hourly impression measurement across Out of Home media formats for Canadian buyers and sellers.   Toronto, Canada (October 14, 2024) — Place Exchange, the leading independent SSP for programmatic out-of-home (OOH) media, announced the expansion of its proprietary PerView measurement solution to Canada. PerView […]

Billboard Insider Classifieds October 12, 2024

  “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads […]