Author: John Weller

Screenverse Secures $10.5 Million Investment

Funding round marks a pivotal moment for Screenverse as it aims to accelerate DOOH advertising’s programmatic future NEW YORK, April 30, 2024 /PRNewswire-PRWeb/ — Screenverse, a monetization and ad management partner for DOOH (digital-out-of-home) media owners, announced a $10.5 million investment led by Volition Capital. This funding round marks a pivotal moment for Screenverse as it […]

Dave Wood of Verde Outdoor Added to OAAA Board of Directors

With the OAAA OOH Media Conference in full swing in Carlsbad this week, Insider will provide information each day as it comes across our desk.   Yesterday, the OAAA announced that Dave Wood, President & CEO of Verde Outdoor, is joining the OAAA Board of Directors. From the OAAA: With […]

Company of the Day – Logan Outdoor

Company:  Logan Outdoor Markets: Florida Address:  1716 W. Lemon St, Tampa, FL  33606 Email: info@loganoutdoor.com Phone: 813-253-3367 Logan Outdoor operates a billboard plant with over 13o static faces in Central Florida, including Tampa, St Pete, Clearwater and six surrounding counties.  Their plant includes both single and stacked bulletin structures. Lelia […]

Billboard Insider Classifieds April 27, 2024

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

MRC Publishes Out of Home Measurement Standards

Insider’s Note: The MRC released their standards on Out of Home Measurement this morning.  We wanted to provide readers with the news and a link to the new standards. We will provide more information as we read through the standards and have an opportunity to discuss with key players in […]

Is Your Company a Well-Oiled Machine…or Does It Need a Tune Up?

The most highly productive and profitable OOH companies we work with create and follow processes in every area of their company, for every function, without exception.  These processes drive the various functions of the organization, but they are continually reviewed and upgraded to make sure they are up to date […]

PATTISON Modernizes its OOH Technology Stack with Broadsign

MONTREAL, April 25, 2024 (GLOBE NEWSWIRE) — Out-of-home (OOH) ad tech leader Broadsign today announced that PATTISON Outdoor Advertising, a leading Canadian OOH media owner, has adopted the full Broadsign OOH technology stack. With Broadsign already providing a centralized hub for its programmatic digital OOH (DOOH) workflows, the expanded partnership now enables PATTISON to dynamically manage […]

Lamar Selects Vistar Media to Power its US Digital OOH Network

Lamar’s entire national footprint of 5,000 digital billboards to run on Cortex, Vistar’s CMS New York — April 24, 2024 —Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced that Lamar Advertising Company, one of the largest outdoor advertising companies in the world, selected […]

Company of the Day – Liquid Outdoor

Company: Liquid Outdoor Headquarters: 417 5th Avenue, Suite 812, New York, NY 10016 Markets: New York Los Angeles Philadelphia San Francisco, San Jose, Oakland Boston Miami Orlando Cleveland Baltimore San Diego Ft. Myers, Cape Coral Hartford-New Haven, CT Phone: 800-301-9539 Email: info@liquidoutdoor.com Liquid Outdoor was formed in 2009, when the Managing Partners, […]

Billboard Insider’s Out of Home Contractors List

At the April 2024 Independent Billboard Operators show, many people asked Billboard Insider to assemble a list of contractors who install vinyl and maintain billboards.  Here’s a list of out of home contractors listed by the states in which they are active.  We’ve itemized the services each contractor provides (e.g. […]