Courtesy of Mark Boidman, Solomon Partners Digital Advertising Expenditures Expected to Double Political ad spending on the 2024 U.S. presidential election has reached record highs, highlighting both campaigns’ need to reach voters at nearly any cost in key swing states. This election cycle, ad spending is expected to reach $12.3 […]
The IBO is thrilled to announce an exciting new partnership with Spotzi, bringing a powerful AI-driven planning tool to the OOH industry. This innovative solution promises to change the way operators approach campaign planning, audience targeting, and performance measurement. Join us for an exclusive webinar to explore this tool’s […]
Company: Stillaguamish Outdoor Media Markets: Snohomish County, Washington Headquarters: 3322 226th St NE, Arlington, WA 98223 Email: abrown@stillaguamish.com Phone: 360-572-3077 Stillaguamish Outdoor Media owns 5 (soon to be 7!) digital billboards that advertise along I-5 and Highway 530 in Snohomish County in Northwest Washington State. Andy Brown is the firm’s […]
Charlotte, NC – November 1, 2024 – Adams Outdoor Advertising (“Adams”) is thrilled to announce the acquisition of all 28 billboard assets in the Charlotte market from Kegerreis Outdoor Advertising LLC (“Kegerreis”), effective October 31, 2024. The terms of the transaction remain undisclosed. This strategic acquisition enhances Adams’ out-of-home advertising coverage in […]
Thanks to Andy McDonald for this latest update of the State OOH Associations. We still think there are some more updates out there, so take a look through. If you see a state that needs an update, please email Andy McDonald at amcdonald@oaaa.org or johnweller@billboardinsider.com. To receive […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
(GORDON, Ohio)– Huntington Billboards, a leading outdoor advertising company headquartered in Gordon, Ohio, has announced the largest acquisition in its history with the purchase of 176 interstate signs from Moreland Signs. This acquisition significantly increases Huntington’s billboard density across its current markets (while also adding some great new markets) […]
Significant expansion of core OOH business in Leipzig, Essen, Dortmund, and other cities, opening up considerable further potential for digitalization Substantial contribution to earnings from the transaction expected in 2025 Cologne, October 31, 2024 The Ströer Group completed its acquisition of all the shares in Aachen-based RBL Media GmbH today […]
Prospecting in sales is about two things: skill and consistency. The best OOH sales professionals know that even when business is thriving, they need to stay disciplined in their prospecting efforts to keep the pipeline full. Here are five essential techniques to help you attract high-quality prospects. Proven Prospecting Techniques […]
By: Nolan Panno, Manager, Research & Insights, Clear Channel Outdoor The holidays are here, and brands are racing to capture consumers’ attention during this busy season. And there is reason for marketers and retailers to be excited. In 2024, Americans will be more celebratory, with 92% saying they plan to shop […]
