Author: John Weller

Why You Should Attend The IBO Conference

  The Out of Home (OOH) advertising industry is preparing for one of its most anticipated events of the year—the Fall IBO (Independent Billboard Operators) Conference. This exclusive event promises to be a highlight in the OOH calendar, uniting industry experts, thought leaders, and operators for exploration, learning, and networking.  […]

Billboard Insider Classifieds August 3, 2024

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Lamar Announces $400 Million Equity Distribution Agreement

Lamar Advertising Co (NASDAQ:LAMR) announced this week in an 8-K filing that they  have entered into an equity distribution agreement involves major financial institutions, h J.P. Morgan Securities, LLC, Wells Fargo Securities LLC, Truist Securities, Inc., SMBC Nikko Securities America, Inc. and Scotia Capital (USA) Inc. as its sales agents. […]

Register Now for OAAA’s 2024 Safety Seminar

Registration for OAAA’s 2024 Safety Seminar is now open. Presented in partnership with Formetco, the event will take place on October 1-2, 2024, in Duluth, Georgia, at Formetco’s Corporate Facility. OAAA’s 2024 Safety Seminar will provide attendees with crucial insights into the latest safety protocols, industry standards, and compliance requirements. […]

Five Tips for Effective OOH Sales Coaching

There is no one-size-fits all sales coaching model. There are only approaches that have been shown to be successful in particular situations. As the coach, you must identify each individual salesperson’s personal “success code” – and use that code to unlock the salesperson’s potential for success. Here are five tips […]

Results of Lamar & Make-A-Wish Year Long Digital Campaign

Last year, Insider shared Lamar Advertising’s announcement of a year long partnership with the Make-A-Wish Foundation.  Lamar recently released details of the partnership and we provide that information below. With more than 1 billion DOOH impressions generated nationwide, Lamar’s in-kind partnership with Make-a-Wish was a smashing success. Across 1,300 digital […]

Company of the Day – Ozark Poster Advertising

Company: Ozark Poster Advertising Markets: Northern Arkansas and Southern Missouri. Headquarters: 114 N. Sycamore St, Harrison, Arkansas  72601 Phone: 870-741-5567 Email:  info@ozarkposter.com Ozark Poster Advertising is a 3rd generation family owned and operated business located in Harrison, AR. Mosco F. Cash Jr. bought the company in 1964, when it consisted of […]

SignValue on JCDecaux Half-Year Results

JCDecaux’s Half-Year 2024 financial results underscored robust performance and some strategic advancements. The company reported a 14% increase in adjusted revenue, reaching €1,807.6 million, and a 13.4% rise in adjusted organic revenue, with a notable 15.4% growth in Q2. This momentum is reflected in the 28.7% year-over-year increase in the […]

L.A. Clippers Show Off Intuit Dome’s Halo Board

The LA Clippers’ Intuit Dome double-sided halo display will feature approximately 38,375 square feet of digital canvas – that’s more than 3,592 60-inch televisions and more than 233 million LEDs. The Clippers specifically designed and engineered the Intuit Dome roof to accommodate the unique Halo Board, optimizing sightlines from all […]

Jeff Schipper Named CEO of Newman Signs, Inc.

JAMESTOWN, N.D. (NewsDakota.com) – Newman Signs, Inc. announced today that Jeff Schipper has assumed the role of Chief Executive Officer, succeeding Kari Newman Ness. Schipper, who has served as the company’s President for several months, takes the helm as the company embarks on a new chapter, while continuing to build […]