Author: John Weller

Company of the Day – Watkins Outdoor Advertising

Company: Watkins Outdoor Advertising Headquarters:  969 East Ironbridge Circle N Springfield, MO Markets: Springfield, Missouri Phone: 417.862.0003 Email:   gwatkinsoutdoor@sbcglobal.net Family owned since 1998, Watkins Outdoor Advertising has been dedicated to bringing the highest quality service and visuals to the Ozarks and Springfield MO with six digital faces.  Greg Watkins is the company’s owner.   We […]

Reagan Outdoor Billboards are Tracking Great Salt Lake Water Levels

Fox 13 in Salt Lake City writes about a terrific campaign, on a Reagan Outdoor digital, providing real-time data on the Great Salt Lake’s current water levels, making sure all are aware of the decline in the lake’s water level. As of Monday, the lake was 37.5 percent full and […]

Company of the Day – Woodgreen Advertising

Company: Woodgreen Advertising Headquarters: 57 Main St., South Porcupine, ON CA Market: Eastern Ontario Phone: 705-288-8446 Email: keanan@woodgreenadvertising.ca Woodgreen Advertising in based in Ontario, Canada with 64 static faces providing service both in town and highway advertising opportunities in Timmins and surrounding areas in Eastern Ontario .   To receive […]

Billboard Insider Classifieds February 8, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Metrics That Don’t Actually Measure Sales Effectiveness

It’s good to set sales goals. They help to motivate us as OOH salespeople to achieve more, and they establish expectations and define success. But in order for them to be effective, the right goals have to be the focus. When we decide to track our strategy in order to measure our […]

Alta Fox Files Federal Lawsuit Against Daktronics and CEO

February 05, 2025 03:00 AM Pacific Standard Time DALLAS–(BUSINESS WIRE)–Alta Fox Capital Management, LLC (together with its affiliates, “Alta Fox” or “we”), the largest shareholder of Daktronics, Inc. (NASDAQ: DAKT) (“Daktronics” or the “Company”) based on its beneficial ownership interest on a fully converted basis of 11.7% of the Company’s […]

Daktronics Comments on Litigation from Alta Fox Capital

Insider Note: And in return, Daktronics replies: BROOKINGS, S.D.,Feb. 05, 2025 (GLOBE NEWSWIRE) — Daktronics, Inc. (“Daktronics,” the “Company,” “we” or “us”) (NASDAQ-DAKT), the leading U.S.-based designer and manufacturer of best-in-class dynamic video communication displays and control systems for customers worldwide, today issued the following statement regarding the recent public comments […]

Company of the Day – Wild Posting Advertising

Company: Wild Posting Advertising Headquarters:  214 S. Locust St. #300 Inglewood, CA 90301 Markets: Major U.S. Cities Phone: (310) 437-0217 Email: rodolfo@wildposting.com Wild Posting® is a high-impact, street-level advertising method that uses paper or vinyl posters pasted onto the sides of buildings, construction sites, and barricades. Known generically as flyposting, […]