Author: John Weller

It’s Snowing and Freezing in Florida, What Should I Do?

Insider received the following note and pictures from Joe Watson, owner of Freedom Media in  Crestview, Florida.  We thought we would pass it along to our readers. “We did a very cool ad campaign on some of our digital units with AIM Heating and Air and we were able to […]

Company of the Day – Waller Outdoor

Company:  Waller Outdoor Headquarters: P.O. Box 2004 Waller, TX Market: Waller, Texas Phone: 346.306.4643 Email: sales@walleroutdoor.com Stephen and Linda Johnson own Waller Outdoor, initially serving the Waller, Texas community.  They own and operate a two-sided Daktronics digital structure.    The sign location is on Bus. Hwy. 290 and is 1 1/2 […]

Updated Out of Home Acquisition List for 2024

Insider gathered additional information after our January 6th posting of our annual Out of Home Acquisition List. We also were holding on a year end deal that closed on 12/31.  We are providing a final update to the 2024 listing with additions provided after the original posting highlighted in bold […]

Daktronics Moving Legal Jurisdiction to Delaware

January 21, 2025 09:25 ET | Source: Daktronics, Inc. Shareholders to Vote on a Proposal to Reincorporate the Company in Delaware Reaffirms Commitment to Maintaining Headquarters and Operations in South Dakota BROOKINGS, S.D., Jan. 21, 2025 (GLOBE NEWSWIRE) — Daktronics, Inc. (“Daktronics,” the “Company,” “we” or “us”) (NASDAQ-DAKT), the leading […]

IBO Announces the Year of the Independent Owner

At IBO, 2025 is the Year of the Independent Media Owner, and we want to make sure our efforts align with what matters most to YOU. On Tuesday by 10 AM CST, we’re sending out a quick 13-question survey to all members. It takes less than 5 MINUTES, and your feedback will help shape IBO’s direction […]

Company of the Day – Vision Outdoor

Company: Vision Outdoor Markets:   Baltimore, Maryland Address: 1340 Smith Avenue, Suite 200, Baltimore, MD. 21209 Email: info@visionoutdoor.com Instagram: @visionoutdoormd Phone: 410-779-1223 Vision Outdoor is only independent digital billboard operator serving the Baltimore DMA.  The Company recently hired Nathan Sterner as their General Manager so we had a chance to get caught up with Nathan […]

Billboard Insider Classifieds January 18, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

The CES 2025 Takeaways Every OOH Leader Needs to Know

By David Burrick, Intersection Earlier this month, I attended the Consumer Electronics Show (CES) in Las Vegas. While the main focus of CES is not the out-of-home advertising industry, the conference has had growing importance in our industry over the past few years. It is a major gathering place for […]

Company of the Day – Vineyard Outdoor

Company: Vineyard Outdoor Headquarters: 2907 East Parker RD, Jonesboro, AR 72404 Market: Jonesboro, Arkansas Phone: 870-336-3300 Email: ebrown@vineyardoutdoor.com Vineyard Outdoor is locally owned and operated with 167 total billboard faces including 1 digital face in Arkansas.  Zach Gartman is the company’s organizer and manager.     To receive a free morning […]

Coors Goes Viral Through OOH

This is a terrific example of how digital ads can transform into a viral statement.  Shoutout to Coors for this campaign.  You can click on the picture to hear her commentary on the ad.     View this post on Instagram   A post shared by Ash | Advertising, Copywriting […]