Author: John Weller

A Strategic Approach to Boosting Renewal Rates

Retaining and growing your most valuable clients hinges on more than just delivering impressive results; it’s about delivering success on the customer’s terms. Central to this strategy is the cultivation of high-level client executive relationships, where value—defined from the client’s perspective—is at the heart of every interaction. To foster and […]

Daktronics Dominates the NBA Market

Insider shared an article in July about the LA Clippers’ Intuit Dome double-sided halo display built by Daktronics. Yesterday Daktronics announced they were selected by Crypto.com Arena in Los Angeles to manufacture and install a new center-hung scoreboard: a six-display, 5,500-square-foot configuration featuring 41.7 million pixels that will hang above […]

Fourteen Students Named To Receive 2024-2025 FOARE Scholarships

The Foundation for Out of Home Advertising Research and Education (FOARE) announced the 14 students who will receive Foundation scholarships for the 2024-2025 academic year. The FOARE Scholarship Program supports the education and career goals of those who are part of the out of home (OOH) advertising industry family as […]

Vistar Media Surges in H1 2024 as OOH Markets Continues Its Ascent

Out-of-home advertising leader demonstrates strong performance across key metrics New York, NY – August 15, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced significant U.S. growth and momentum in the first half of 2024 across several key metrics – most notably […]

Company of the Day – Prime-Site Media

Company: Prime-Site Media, LLC Headquarters: 39555 Orchard Hill Place, Suite 600, Novi MI 48375 Market: Lower Michigan Phone: 248.449.2959 Email: jay@prime-sitemedia.com Jay Carll, Co-Managing Partner of Prime-Site brings more than thirty years of experience, working with property owners and communities to identify and implement functional strategies for placement of the new, digital OOH […]

Let’s Go to the Movies: How OOH drives real-world success at the box office

By David Burrick, Chief Strategy Officer, Intersection Co. There is perhaps no more of a staple category for out-of-home advertising than new movie releases. Take a walk down the Sunset Strip or through Times Square and you will see larger-than-life ads promoting Hollywood’s newest releases. 2023 was a challenging year […]

KEVANI Partners with VIOOH to Launch Programmatic Sales Across Iconic Media Destinations

New collaboration to debut at prime Los Angeles locations Los Angeles, CA, August 13, 2024 – KEVANI, Inc. (“KEVANI”), a leading innovator in out of home media development, is pleased to announce its partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. This collaboration will allow advertisers […]

Street Media Group Granted Favorable Determination Against CDOT

Business Den reported yesterday that Denver District Court Judge Sarah Wallace in an August 6th opinion stated that State transportation officials have given preferential treatment to Colorado’s largest billboard owners, allowing them to skirt regulations that have been stringently enforced on Street Media Group. Judge Wallace’s determination, which the Colorado […]

Company of the Day – Picture This Outdoor

Company:  Picture This Outdoor Advertising Markets:  Central Illinois Headquarters: 1 Brickyard Drive, Bloomington, IL 61701 Phone: 309-846-5788 Email: billboards@picturethisadvertising.com Picture This Advertising is a privately held company which operates five digital billboard structures in the Bloomington, Illinois market. Picture This is owned by Tentac Enterprises which also has investments in insurance, […]

AdQuick, IBO Speedway and Integration Media Partner Adding New Technology

Insider noticed this week AdQuick’s announcement of a strategic alliance with the Independent Billboard Operators Speedway (IBO) and Integration Media Inc (IMI). This collaboration, says AdQuick, is the first OOH buying and supply platform to integrate with IBO’s innovative TORQ system. This cutting-edge inventory co-op streamlines the planning and buying […]