We have been very thankful of how well received Billboard Insider has been with the outdoor industry. We continue to see steady growth in visitors and page views every month. Did you know that you can sign up to have summaries of all our articles emailed to you each morning? […]
Author: John Weller
Outdoor Advertising Complements Online and Mobile
A recent post by EMG Marketing CEO, Ron Vines entitled “Outdoor Advertising: Offering Reliability when 54% of Online Display Ads Are Not Viewable“, provides the following points: Marketing professionals are often shocked to learn that over half of online display ads are not viewable by consumers. With bots accounting for over […]
Reno Can Amend Limit On Billboards
Nevada Appeal reports the Nevada Supreme Court last week ruled the Reno City Council had the right to amend the 2000 voter approved limit on the number of new billboards in town. The voter initiative was pushed by the group Scenic Nevada and was approved by a wide margin of […]
Vehicle Recognition Moves Forward In Japan
Insider has previously reported on billboard technology that can identify the make, model, and year of cars as they approach an LED sign. Yahoo Tech reports that Smart data storage company Cloudian and Japanese advertising company Dentsu will be launching a campaign in Japan this fall based on the technology. […]
iHeart, Some Lenders at Impasse
iHeartMedia has reached an impasse on talks with some of its creditors. Since winning a court judgement in May, the broadcaster has been trying to reach an agreement on how to restructure some $21 billion in debt. The company has told the Securities and Exchange Commission its assessing whether to […]
Company of the Day – Jones Outdoor
Company: Jones Outdoor Market: Jones Outdoor has 350 billboard faces and bulletin properties in Wisconsin, including digital. They have concentrated coverage in Wisconsin and the Fox Cities area. Headquarters: 1711 Scheuring Road, DePere, WI 54115 Phone: (330) 747-0057 Email: nmortensen@jonessign.com Paid Advertisement
Company of the Day – Genesis Outdoor
Company: Genesis Outdoor Advertising Headquarters: 25 E Boardman St, Youngstown, OH 44503 Phone: (330) 747-0057 Email: info@genesisbillboards.com Market: Billboard locations in the Youngstown-Boardman, Ohio markets as well as Western Pennsylvania (New Castle, Monaca, Chippewa, and Pittsburgh) Paid Advertisement
Liberty Outdoor Swaps Digital Signs Proposal for Static
After it became clear there was not enough support to approve a proposal in Cary Illinois, for an electronic billboard, a revised plan from Liberty Outdoor Advertising was approved by the Committee of the Whole to replace the billboards at 65 Northwest Highway with new print signs. The new billboards […]
Vistar Releases Free Media Planning Software for Out-of-Home Buyers
Free Media Planning Software Helps Buyers Map Static and Digital Inventory Across United States NEW YORK, NY — Vistar Media has released a free, web-based media planning software designed to simplify the out-of-home planning process for buyers. According to the company, the software includes data on all static and digital inventory […]
Research and Markets Issues Outdoor Report
Insider wanted to provide the following press release from Research & Markets June 21, 2016 08:20 AM Eastern Daylight Time Research and Markets has announced the addition of the “2016 Outdoor Advertising Outlook – Remarkably Resilient OOH Keeps on Growing” report to their offering. “2016 Outdoor Advertising Outlook – Remarkably […]
