Author: John Weller

Can You See This?

Erecting what appears to be an enormous plain canvas certainly generates intrigue, but what’s the message? Well, it turns out that a specific target audience will see more in this ad than others. To onlookers with standard color vision, the billboard looks like a bit like a magic eye picture […]

Company of the Day – Circuit

Company: Circuit Primary Office: 1129 Clare Ave, West Palm Beach, FL 33401 Markets: CA, CO, IL, NY, NJ, MA, FL, TX Phone: (646) 504-3733 Founded by James Mirras and Alex Esposito in 2011, Circuit is an electric, micro-transit solution. Circuit uses fleets of cars that fulfill the first/last-mile gap that’s […]

Billboard Insider Classifieds September 14, 2024

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Join Solomon Partners and the OAAA in Roadblock Cancer

Dear Friends, Teams led by Solomon Partners, The Out of Home Advertising Association of America, DPAA Global, and Cycle for Survival, the official rare cancer fundraising program of Memorial Sloan Kettering Cancer Center (MSK), are participating in Roadblock Cancer. This charitable non-profit advertising initiative is a highlight of this October’s […]

Company of the Day – Red Star Outdoor

Company: Red Star Outdoor Headquarters: 770 N. LaSalle Drive, 5th Floor, Chicago IL 60654 Market: Chicago Phone: 312-751-9010 Email: info@redstaroutdoor.com Red Star Outdoor was founded in 2001 by Dean Manone and Scott Goldstein.  Since 2001, Red Star Outdoor has developed or operated over 125 locations in the downtown Chicago corridor. […]

Connecting Campuses and Communities Through the Power of OOH Advertising

By David Burrick, Chief Strategy Officer, Intersection Co. As the calendar turns to September, there is a lot to look forward to – the start of football season, leaves changing colors and, of course, the beginning of a new school year. This fall, approximately 18 million Americans will be heading […]

OAAA Marketing Leadership Update

  With the summer behind us and an exciting Q4 and 2025 on our near-term horizon, OAAA has an important leadership update to share today in support of our mission and continued growth. Julie Thompson joined OAAA in 2020 as a strategic advisor, was later named as Interim CMO, and […]

GPO Vallas Rolls into the U.S. with SOMO, NYC’s Largest Car Top Ad Network

NEW YORK CITY – GPO Vallas, a leading Latin American “out-of-home” (OOH) advertising company announces the U.S. launch of SOMO, a new business line built by partnering with Ara Labs, for the operation of 4,000 screens in 2,000 digital car top advertising displays in NYC, which generate over 3 billion […]

Jeffrey Wayne Buntin, Sr., May 12, 1941 – September 7, 2024, RIP

Jeffrey Wayne Buntin, Sr. passed away on Saturday, September 7, 2024 at home surrounded by family. A longtime resident of Nashville, Tennessee, Jeffrey was the fifth generation to live on the farm that is still in his family and today represents seven generations of continued ownership of the land. He […]

Vistar Media’s Adstruc is Now Available to Boost Traditional OOH for all US Customers

U.S. agency and brand partners can now take advantage of a simplified and more efficient traditional OOH planning experience with Adstruc NEW YORK – September 10, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, announced today the availability of its Adstruc traditional OOH […]