Author: John Weller

Digital Billboard Corridor For L.A.?

Gov. Jerry Brown signed off on a new law last week that could allow more digital signs in downtown Los Angeles. As Insider reported on September 5th AB1373 would require billboards to conform to whatever sign ordinance the City Council passes. The new bill allows developers to potentially erect several giant electronic billboards around […]

Company of the Day – Target Signs

Company: Target Signs Headquarters:  813 Camel Dr., Gillette, WY 82716  Markets:  Target Signs is Gillette’s oldest and largest outdoor media provider. From their first hand-painted signs to their digital outdoor network, they have been serving the businesses of Gillette for nearly three decades. Phone: 307.686.7788 Email:    signs@vcn.com Paid Advertisement

Southborough Digital Appeal Prevails

Insider reported last week about Lamar appealing a written decision by the Southborough Building Commissioner who required the Company get a report from the Planning Board before even submitting its application for a use-variance to the Zoning Board of Appeals.  Lamar had filed an appeal on the decision. Wicked Local […]

iHeart Seeks Additional $500 Million

In a recent 8-K filing with the SEC, iHeart Communications, Inc. the commencement of a consent solicitation to seek the consent of holders of its outstanding Senior Notes due 2021 to a proposed amendment to the indenture governing the Notes. The proposed amendment, if adopted, would amend their senior credit […]

South Park Uses Billboards In Good Humor?

Insider saw this video based on a South Park promotion celebrating their 20th season.  The promotion centered around the use of strategically placed mobile billboards.  The billboards were placed in locations based on the theme of the billboards.  Not everyone was amused but we thought our readers might enjoy.   […]

Company of the Day – Park Outdoor Advertising

Company:  Park Outdoor Advertising Headquarters:  11 Ascot Pl. Ithaca NY Markets: Covering 15,000 square miles in Central New York and Susquehanna and Wyoming Counties, PA Phone: 607.257.1477 Email:    bill.dugan@parkoutdoor.com Paid Advertisement

Company of the Day – Next Generation Advertising

Company: Next Generation Advertising Headquarters:  5801 S. Perkins Road, Stillwater, OK 74074 Markets:  Two sided digital structure in Stillwater on Highway 177 Phone: 405.334.5638 Email:    dan@lednextgen.com Next Generation Advertising started in October 2010. The have two 10′ X 30′ Watchfire Digital boards on one structure. According to Dan Bell of NextGen both boards have […]

Southborough Slowing Permits

Lamar Central Outdoor LLC is frustrated with Southborough MA officials for slowing down the approval process to get a variance to build a digital billboard. Lamar is appealing a written decision by the Southborough Building Commissioner who is requiring the Company get a report from the Planning Board before even submitting its […]

It’s All About [Audience] Location, Location, Location!

Here is a recent blog post from Scott Fiaschetti of Geopath.    The old adage attributed to Lord Harold Samuel, a British real estate tycoon, that “the three things that matter in property are: Location, Location, Location” has never been more relevant for marketing and out-of-home advertising…but now, it’s all about “Audience […]