Daktronics Offers Digital Billboard Customers Presidential Election Content And Data Package BROOKINGS, S.D. – Oct. 13, 2016 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, is helping out-of-home digital signage owners sell advertising while also serving the public with a free 2016 election-targeted content package for Daktronics digital billboards. This free […]
CCTV America shares a story of a new California startup taking advantage of the ability to track vehicles by turning them into moving billboards and generating some cash for the owners. Wrapify operates a crowdsourced advertising platform that connects drivers and brands to create on-vehicle advertising. We wrote about them […]
A recent article in eMarketer provides some insight into on-line attitudes of millennials (US ages ages 18-24). Anatomy Media, a creative advertising agency specializing in entertainment marketing, surveyed 2,700 US adults ages 18 to 24. Overall, the study found that: Most US millennial internet users have an ad blocker on […]
Each year the OAAG holds their Creative Contest to showcase the artistic talent and imagination they have in the state of Georgia. It may be the only state association that holds such a contest. If your state does something similar let us at Insider know. The association President, Conner Poe, says […]
United Airlines is expanding an “upcycling” initiative turning old banners and billboards into travel accessories as reported in The Chicago Tribune. United spokesperson Maddie King shares that “rather than put them in landfills, we decided to try to find something creative to do with them,” she said. Last year, the […]
Many of you may have noticed how billboards and sports make a good partnership. The Huffington Post has noticed and highlight the relationship in a blog post this week. Look at this list of recent sports related billboards: Red Sox’ billboards honor the farewell at-bats of 10-time All-Star David Ortiz […]
Snapchat marketing codes are starting to show up in different venues, inviting people to scan them with promises of promotional add-ons inside the app. Ad Age is reporting that Snapchat has turned the concept into an ad format called Snap to Unlock. Brands put the codes, which look like Snapchat […]
Great video on Clear Channel’s RADAR system. Also a good primer on the how to’s of digital audience segmentation for outdoor. Paid Advertisement
The Yuma, AZ City Council has approved an ordinance to amend the city’s off-premises sign regulations as reported by the Yuma Sun. The amendment made the following changes to a 2015 ordinance which made most of the city’s 165 billboards non-conforming. Grandfathering for non-conforming signs: “The lawful use of any nonconforming […]
Company: Arrow Signs & Outdoor Advertising Headquarters: 4545 N. Alby St., Godfrey, IL 62035 Markets: Missouri Phone: 618.466.0818 Email: info@arrowsignsinc.com Arrow Signs is a third generation sign business that began in 1980 in the basement of Lance J Demond with nothing more than a paint brush and a can of paint. The company operates […]
