Some new data from YouGov demonstrates the growing power of interactive billboards and their ability to reach young and old people. New data from YouGov Profiles suggests around one in two people both notice billboards at the side of the road and agree that billboards showing dynamic content, such as breaking […]
Author: John Weller
Brilliant Billboards
HubSpot has an article talking about the positive evolution of billboards as an advertising medium. They go on to say that new technologies and an inventive way of approaching how to use OOH advertising have resulted in examples of advertising that defy any negative feedback directed towards billboards. They provide seven examples […]
Natchez Reviewing Ordinance
Add Natchez, Mississippi to cities that are reviewing their sign ordinance. The Natchez Democrat reports that the Board of Aldermen have place a moratorium on billboards as they review the city’s sign ordinance. The City Planner considers the current ordinance to not be a strict as compared to other cities. The […]
Students Compete To Create Billboards
The Sandusky Register reports about a group of fifth grade students at Danbury and Port Clinton who had the opportunity to compete in an OSS Solid Waste District’s Billboard Contest recently. The students had two months to design their own billboard using the theme of recycling or litter prevention. The contest […]
Billboards Help Combat Zika Virus
Interesting article in STAT discusses an innovative way of tackling the Zika crisis. Two street side advertising panels in Rio De Janeiro are being used trap and kill the mosquitoes that are the primary driver of the disease. The billboards-cum-death traps rely on some clever science. They emit carbon dioxide and lactic acid […]
Revere, MA Reviewing Digital Proposal
The Revere city council will be reviewing a proposal brought by Squire Circle Associates to convert two of their existing billboards to digital signs. According to an article in the Revere Journal the signs are both non-conforming. The request caught the attention of the Revere Beautification Committee who are pressing the […]
Company of the Day: WC Media
Company: WC Media, Inc. Headquarters: 1824 South McArthur Blvd., Springfield IL 62704 Phone: (217) 241-1224 Contact Email: info@wcmedia.net WC Media, Inc. is family owned with Billboard inventory covering Illinois and Eastern Iowa. Insider had a chance this week to interview Nick Giacomini of WC Media. How did WC Media get […]
Vector Media Partners With Great Bus
Here are excerpts of a press release Insider received today: New York, NY – April 19, 2016 – Vector Media, a leader in Out-of-Home advertising, today announced a strategic partnership with Europe’s leading double decker bus advertising company, Great Bus Advertising, also known as GQuadro in Italian markets, to create […]
Things Stay Normal in Illinois
The Normal, IL town council voted to bypass a 1999 agreement with a developer and allow two billboards to stay in place in the northeast part of the town. WJBC reports the original agreement had provided for one of the signs to be removed after 5 years. An amendment passed on […]
Governor’s Scandal Includes an Outdoor Component
The recently documented difficulties for Alabama Governor Robert Bentley include an alleged relationship with his political adviser Rebekah Mason (see the article from AJC.com). One of the questions that has arisen is a reported $245,600 in payments to Rebekah Mason’s husband, Jonathan Mason and his company JRM Enterprises. An article printed […]
