NEW YORK, Feb. 8, 2017 – The Digital Place Based Advertising Association’s (DPAA) eighth annual survey of media planners identifies the growing importance of digital place-based (DPB) and digital out-of-home (DOOH) media in today’s advertising ecosystem, punctuated by the increased focus of reaching consumers outside the home, continued disruption of […]
Author: John Weller
Reno Extends Digital Moratorium
The Reno Gazette Journal reports that the city council voted on Wednesday to extend its moratorium on digital billboards for another year. The council also halted the city’s practice of banking billboard receipts, which let billboard owners demolish an existing sign with a promise from the city that they could build it in […]
OOH is Keeping it Real
OOH synergy with digital was expressed in the Outdoor Advertising Association of America’s (OAAA) highly-successful Feel the Real campaign, and the tenets showcased are just as relevant today as they were 18 months ago when it launched. Exactly what percentage of OOH impressions are generated by humans? 100 percent real human […]
Arizona Passes Bill Allowing Additional Digital
Insider has been tracking proposed Arizona legislation sponsored by Senator Sonny Borrelli, R-Lake Havasu City. The Arizona State Senate agreed this week to allow digital billboards in northwest Arizona. The bill passed, SB 1114, allows for up to 35 signs and includes the following guidelines: Use all commercially reasonable efforts to […]
Billboards Are Made for Mobile
Insider saw this article on the ABA Marketing Site and wanted to pass along to provide some perspective on how the financial industry views OOH. Thanks to Kevin Tynan for his permission to reprint the article. Kevin can be reached at ktynan@libertybank.com By Kevin Tynan, Sr VP Marketing at […]
Company of the Day – Avaira Signs
Company: Avaira Signs Market: Pennsylvania. Headquarters: 174 Shook Road, Hadley, PA 16130 Phone: 724-253-4576 Avaira Signs is a sign fabricator, a Watchfire electronic message center dealer, large format printer and an outdoor advertising company located in Pennsylvania. The firm has 7 signs in Western Pennsylvania. The company installs, maintains and […]
Eight Out of Home Advertising Articles Worth Reading
Inspiria Media published a recent blog article noting 8 of their most useful Outdoor Advertising articles as we begin 2017. They are all great reads and Insider is providing links to the articles below: 1. Outdoor Advertising Trends for 2016 2. How Smart Billboards Are Revolutionizing Outdoor […]
What if the Reed case pops up in my market? A few lessons from Grand Junction, CO
Sign cases at the US Supreme Court aren’t common. But in 2015, a unanimous Supreme Court struck down a local ordinance because it treated temporary church signs differently than others. This free speech case (Reed vs. Town of Gilbert, AZ) prompts an important question: if the Town of Gilbert’s code […]
3 Straightforward Reasons For Audience Measurement
By Michael Neel, Director of Marketing at AdMobilize There is plenty of buzz floating around the concept of “analytics for digital signage”, especially after the NRF show this year (see here and here). Many ask, “what does it mean?” , “what are the benefits”, “how does it work”, etc. […]
Company of the Day – Atwell Outdoor Advertising
Company: Atwell Outdoor Advertising, Inc. Headquarters: 2304 Winona Drive Panama City, FL 32405 Markets: Atwell Outdoor Advertising has numerous high traffic billboards located in Bay, Washington, and Walton Counties in Northwest Florida. Phone: 850-785-6017 Email: info@atwelloutdoor.com Atwell Outdoor Advertising was founded in 1956 by H. Tolbert and Frances P. Atwell in Panama City, Florida. […]
