Author: John Weller

Montana Aproves Digital Billboards

On a 4 to 1 vote, the Montana Transportation Commission will allow digital billboards on land along state highways zoned commercial or industrial. The rule was first proposed on March 3 and was the subject of a public hearing in Helena on April 1. When it goes into effect later […]

Company of the Day – Arrington Outdoor

Company: Arrington Outdoor Headquarters: 16135 Preston Rd, Dallas, Texas 75248 Phone:  678-624-9275 Email: info@arringtonoutdoor.com Market:  Strategic billboard locations along major freeways and rural highways in around the Dallas Fort Worth area, the second fastest growing metro area in the Nation. Includes both traditional and digital faces. Their  advertising reach extends to over twenty […]

Lamar Loses Los Angeles Appeal

The Los Angeles Business Journal reported Friday the the California State Supreme Court chose not to review an appellate court ruling on The City of Los Angeles’ sign ordinance. Insider reported in March 2016 about the 2002 Los Angeles sign ordinance prohibiting new billboards from being approved outside of designated sign districts […]

PA State Senate Introduces Proposed Legislation

State Senator Andy Dinniman introduced legislation calling for additional regulations on the placement of large electronic and digital billboards alongside roadways and nearby local communities throughout Pennsylvania. Senate Bill 1301 calls for local municipalities to conduct public hearings before approving such billboards. Under the legislation, the hearing should specifically address […]

IRS Eliminates REIT Loophole

The Wall Street Journal reports that the Internal Revenue Service has shut down an apparent gap in a tax law that otherwise could have allowed companies across industries to continue spinning off their property holdings into tax-advantaged real-estate investment trusts.  The December law was written in response to a wave of […]

S.F. Soda Warning Label On Hold For Now

Insider had previously posted about San Francisco becoming the first city in the U.S. to require health warnings on soda and other sugar-added drinks. The Wall Street Journal updates the news as a federal judge has granted the beverage industry an injunction pending appeal. The law was slated to go […]

An Interview with Martin Poitras, Rouge Media CEO

As of follow up to our article on Rouge Media’s acquisition of On-Campus Media, Insider had a chance to interview, Martin Poitras, CEO of Rouge Media. Let’s start with some history on Rouge Media Group.  When was it founded, what was its original market focus and how has it evolved? […]

Norton Shores Allows Digital Signs

The city council of Norton Shores, MI agreed Tuesday, June 7 to allow digital signs to be allowed.  Michigan Live reported that the vote was 8-1 to amend the zoning ordinance allowing the electronic, off-premise advertising billboards. The language in the approved ordinance change meets Michigan Department of Transportation standards, […]

Instagram Ads Coming To Billboards

Instagram is launching its first-ever advertising campaign, in France this summer. The Facebook-owned photo sharing app will roll out ads on the internet, in movie theaters, and on outdoor displays in France, as part of a campaign that will run through August.  Images and videos from everyday Instagrammers will be at […]

Jean- Claude Decaux – Dreamer

The Wall Street Journal recently ran an an article on the life of Jean-Claude Decaux.    The  article talks about how Decaux found a way around what at that time were a limited supply of good places to affix advertising. He created more of them: Over the past 50 years, his […]