Author: John Weller

Arizona Passes Bill Allowing Additional Digital

Insider has been tracking proposed Arizona legislation sponsored by Senator Sonny Borrelli, R-Lake Havasu City.  The Arizona State Senate agreed this week to allow digital billboards in northwest Arizona. The bill passed, SB 1114, allows for up to 35 signs and includes the following guidelines: Use all commercially reasonable efforts to […]

Billboards Are Made for Mobile

  Insider saw this article on the ABA Marketing Site and wanted to pass along to provide some perspective on how the financial industry views OOH.  Thanks to Kevin Tynan for his permission to reprint the article.  Kevin can be reached at ktynan@libertybank.com   By Kevin Tynan, Sr VP Marketing at […]

Company of the Day – Avaira Signs

Company: Avaira Signs Market: Pennsylvania. Headquarters: 174 Shook Road, Hadley, PA  16130 Phone: 724-253-4576 Avaira Signs is a sign fabricator, a Watchfire electronic message center dealer, large format printer and an outdoor advertising company located in Pennsylvania.  The firm has 7 signs in Western Pennsylvania.  The company installs, maintains and […]

Eight Out of Home Advertising Articles Worth Reading

  Inspiria Media published a recent blog article noting 8 of their most useful Outdoor Advertising articles as we begin 2017.  They are all great reads and Insider is providing links to the articles below:   1. Outdoor Advertising Trends for 2016    2.  How Smart Billboards Are Revolutionizing Outdoor […]

What if the Reed case pops up in my market? A few lessons from Grand Junction, CO

Sign cases at the US Supreme Court aren’t common.  But in 2015, a unanimous Supreme Court struck down a local ordinance because it treated temporary church signs differently than others. This free speech case (Reed vs. Town of Gilbert, AZ) prompts an important question:  if the Town of Gilbert’s code […]

3 Straightforward Reasons For Audience Measurement

   By Michael Neel, Director of Marketing at AdMobilize There is plenty of buzz floating around the concept of “analytics for digital signage”, especially after the NRF show this year (see here and here). Many ask, “what does it mean?” , “what are the benefits”, “how does it work”, etc. […]

Company of the Day – Atwell Outdoor Advertising

Company: Atwell Outdoor Advertising, Inc. Headquarters:  2304 Winona Drive Panama City, FL 32405 Markets:  Atwell Outdoor Advertising has numerous high traffic billboards located in Bay, Washington, and Walton Counties in Northwest Florida. Phone: 850-785-6017 Email: info@atwelloutdoor.com Atwell Outdoor Advertising was founded in 1956 by H. Tolbert and Frances P. Atwell in Panama City, Florida. […]

Grand Junction CO Approves New Sign Rules… More To Come

As a follow up to our post in December, The Grand Junction, Colorado city council this week, approved new regulations for signs in the city related to content neutrality. Outdoor Advertising signs were not included under this ordinance but stay under the existing regulations. Proposed ordinance issues related to electronic […]

Company of the Day – ATA Outdoor

Company: ATA Outdoor Headquarters: 2 Alden Ave, Greenland, NH 03840 Markets: New England, including Maine, New Hampshire, Vermont & Massachusetts Phone: (603) 436-0008 Email: info@atatransit.com Founded by Jane Cutter in 1992, ATA Outdoor was created based on a perceived need that all public transit agencies in New England, with fleets […]

Clear Channel Signs Agreement With Honolulu Airport

Clear Channel Airports announced on Wednesday that it has signed a new 10 year agreement with the Honolulu International airport (HNL) to provide a comprehensive digital media program for 10 years. The new deal marks the first in-terminal adverting concession at HNL. The new advertising program will include iconic, state of […]