Enter the 2017 OOH Media Plan Awards The 2017 OOH Media Plan Awards Call for Entry is now open. The OOH Media Plan Awards recognize the essential role media planning plays in the development of successful campaigns – how the elements of good creative design, strategic placement of messages, and proper allocation of budgets unite to produce an outstanding communications plan. The program […]
Author: John Weller
Company of the Day – Jones Outdoor
Company: Jones Outdoor Market: Wisconsin. Headquarters: 1711 Scheuring Road, DePere, WI 54115 Phone: (800) 536-7446 Jones Outdoor is a division of Jones Sign Company which founded in 1910. The Company has 370 billboard faces and bulletin properties in Wisconsin, including digital. They have concentrated coverage in Wisconsin and the Fox […]
Greener Pastures for Chick-fil-A Cows?
Insider has chronicled both the history and agency change that has impacted the Chick-fil-a cows. Now Ken Klein, EVP of OAAA brings us up to date on everyone’s favorite mis-spellers. Barry Kern of Kern Studios in New Orleans – builder of Mardi Gras floats, statues, and plenty of Chick-fil-A […]
Marlin Outdoor Celebrates “First Girl”
Will Settle is the director of sales at Marlin Outdoor Advertising based in Hilton Head, South Carolina. More importantly, Settle’s wife Kelen gave birth this past week to their first daughter, Carter Louise Settle. The birth of their baby girl was magnified as this was the first baby girl born […]
Those Big Blue Exit Signs
Since Insider has been on the subject of states trying to create revenue from advertising on interstates and highways, if you ever wanted some background on advertising cost and eligibility of the Blue Exit signs along you nearby major interstate, David Tracy writes an article on the subject this week […]
OUTFRONT Media Completes Billboard Asset Swap
NEW YORK, July 5, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today that it has completed an asset swap with Independent Outdoor Network. The Company acquired digital billboards in the Boston designated market area (DMA) in exchange for static billboards in four non-metro market clusters considered not strategic to […]
Company of the Day – InterState Outdoor, Inc.
Company: InterState Outdoor, Inc. Headquarters: 1009 S. Pollock, Selma NC 27576 Market: North Carolina Phone: 800.232.9072 Email: warren@interstateoutdoor.net Interstate Outdoor is a family owned and operated company, headquartered in Selma, North Carolina. Their service area currently covers 40 counties including most of eastern North Carolina with over 1,000 faces. Their […]
Cannes OOH Inspire?
This article first appeared in LinkedIn and is republished with permission from the author and Clear Channel Outdoor Americas. Sean Mccaffrey, EVP / Client Strategy & Partnerships at Clear Channel Outdoor As the advertising world returns from the Côte d’Azur to conference rooms, while still others debate from […]
Outfront NYC Market Overview
Insider saw this video from Outfront featuring their New York City market. Video is a terrific way to promote your boards and territory. It’s easy to shoot footage with an iphone or drone and upload it to facebook. [wpforms id=”9787″] Paid Advertisement
OOH’s Most Engaged Audience is Adults 16-34
Just when Madison Avenue thought it had Millennials (also known as Gen Y) figured out, brands are now concerning themselves with the habits of Gen Z. Comprised of young people between ages 14-23, the next generation of consumers has grown up in a connected world where access to information is […]























