A notable landmark driving across the Gervais Street Bridge on your way into Columbia, S.C. is a Lamar owned billboard. The billboard sits on an island on the Congaree River which used to be owned by SCANA Corp. That property was deeded to the city of Columbia as part of a […]
In 2016, OAAA and Geopath established the annual Local Case Study Contest contest to generate quantifiable proof of the value of OOH within local ad communities. The response to the contest has been tremendous, and the 2017 winners were announced at the OAAA\Geopath National Convention + Expo in New Orleans,LA. The […]
OAAA presented 48 awards this week at the 75th OBIE Awards Show, held during the 2017 OAAA\Geopath National Convention + Expo in New Orleans, LA. The OBIE Awards recognize exceptional OOH advertising design. Twitter was honored with the first Platinum OBIE Award for its in-house #What’sHappening campaign. Looking to position itself […]
Supply-Side Platform Successfully Completes Availability Beta Test; Platform Among Largest in the U.S. May 15, 2017 12:32 PM Eastern Daylight Time COLUMBUS, Ohio–(BUSINESS WIRE)–DOmedia, the leading platform for buying and selling out-of-home (OOH) media, announced that its advanced inventory charting system is now tracking the availability of thousands of U.S. […]
An interesting interview with William Eccleshare, Chairman and Chief Executive of Clear Channel International. Discussion about believability of digital information and how effectively OOH can compete with other digital advertising products. Discussion includes a mention that Clear Channel in the UK is now receiving more revenue from its digital versus traditional […]
The out of home (OOH) advertising industry honored seven industry leaders with its most esteemed awards. Reagan Outdoor Advertising Chairman William Reagan was presented with the highest honor, the Myles Standish Distinguished Achievement Award of Excellence, at the 2017 OAAA\Geopath National Convention + Expo. An active leader in the OOH […]
Company: EYE Corp Media Headquarters: 48 Wall Street, 29th Floor New York, NY 10005 Markets: 500 shopping malls primarily focused in the top 20 DMA’s Email: info@eyecorpmedia.com Phone: 646.871.4430 EYE Corp Media is an Out-of-Home media company that reaches consumers nationwide in local communities where they shop, dine, commute and play. They use […]
While Everett, MA has a 1991 sign ordinance in place preventing building of new billboards. Existing boards can request a conversion or rebuild of a structure to the Zoning Board of Appeals. With the advent of digital technology the city is considering what their response will be to an increasing number […]
DANVILLE, IL–(Marketwired – May 15, 2017) – Following recent allegations of widespread and significant electromagnetic interference in the United States from imported digital signs and billboards, Danville, Ill.-based Watchfire Signs announced an FCC Emissions Guarantee for all its LED signs and digital billboards. The Watchfire FCC Emissions Guarantee states that […]
Navigation, mobile optimization included in rollout BROOKINGS, S.D. – May 3, 2017 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, recently launched new services support pages on the company’s website at www.daktronics.com/support with advanced navigation, streamlined menu options and a mobile-friendly experience. On the new support pages, visitors can follow the […]
