Adams Outdoor Advertising announced their acquisition of 22 new assets in the city of Virginia Beach. The boards are strategically located on major roadways in the City: Interstate 264, Shore Drive, Virginia Beach Boulevard and Bonney Road. Insider spoke with Jim Balestino, General Manager of the Adams office in Norfolk, Virginia. […]
By Alli Collier, OAAA Marketing Programs Manager Last week’s Advertising Week was nothing short of “remarkable,” in true New York City style. With hundreds of panels and networking events to choose from, it was hard for any advertising professional not to participate in the outstanding content offered this year. Throughout […]
Company: Outdoor Signs Headquarters: 3625 N. Hall St., Dallas TX 75360 Market: Texas Phone: 214.615.2727 Based in Dallas Texas, Outdoor Signs has 3 digital boards in Dallas as well as over 250 static faces throughout Texas. The company is owned by Charles Cooper. Outdoor Signs is a member of the […]
By Nancy Fletcher, OAAA President and CEO Looking back at 1977 – when I began working for the out of home (OOH) advertising business – that year is amazingly revealing, even prescient, about the future power of the oldest mass medium. Six slices of ’77 show the industry’s ability […]
Company: Osik Media, LLC Headquarters: 100 E. Huntington Drive #210, Monrovia CA 91016 Market: Southern California Phone: 877.796.5050 Email: info@osikmedia.com Osik Media is Southern California based and has both English and Spanish language Spectaculars in their inventory. Their locations include the Sunset Strip and U.S./Mexico border. The Company also has a […]
Last week Ana Gaona of Measurence interviewed out of home buyer Kristi Vivian of Billups. Insider is republishing the article because it’s important for out of home operators to understand how buyers think. Thanks Ana for permission to republish. By Ana Gaona, Measurence Blog “Unlike other mediums, Out-of-home has seen growth […]
By Dan Hooper, Formetco Marketing Director When companies look to buy digital billboards and outdoor advertising supplies, they have a choice between large public or private equity companies and family owned businesses. While large public companies and private equities have their advantages, the benefits of buying from an established family-owned […]
St. Louis, MO – In the billboard business, key challenges and opportunities affect the biggest and smallest companies alike. That was Nancy Fletcher’s message to the IBO conference in St. Louis, MO (Independent Billboard Operators-USA). Fletcher is president and CEO of the Outdoor Advertising Association of America (OAAA). Fletcher pledged […]
By Gina Kuck, Daktronics Commercial Services “Digital billboards in the OOH space have an unmatched ability to impact consumers. The ability to create a connection comes from leveraging the characteristics of the technology with best practices as a foundation,” says Gina Kuck. Good and bad content We created the industry’s content guidelines […]
Insider reported yesterday that Outfront stock had risen on rumors of a tentative contract between Outfront Media and the New York Metropolitan Transportation Authority for advertising and communications franchises for subways, commuter rails and buses. The last detail required was approval from the Board of Directors of the MTA. Outfront announced in a […]
