Billboard Insider was founded on the idea that we learn from each other. To that end, we we are starting an interview series where senior out of home execs talk about issues impacting the out of home business. Today Clear Channel Outdoor’s Wade Rifkin talks about programmatic out of home. […]
Columbus, OH – February 22, 2018 – The Columbus office of Lamar Advertising Company (Nasdaq: LAMR), in partnership with the Ohio Farm Bureau, has succeeded in converting a roadside billboard into a giant 3D corn stalk to raise awareness of the grassroots organization, whose mission is to advance agriculture and […]
With permission from Extension Media. By Mark Boidman, Susan Wang, and Brandon Yoshimura, PJ SOLOMON The Out of Home media and advertising (“OOH”) industry is undergoing a digital and data-driven transformation. OOH reaches consumers who are “on the go” or in transit and encompasses a variety of formats including billboards, posters, […]
AdMobilize co-founder and CEO Rodolfo Saccoman was in Europe last week at ISE 2018 in Amsterdam as AdMobilize looks to expand their reach. While he was there Rodolfo provided this real time demo of the AdMobilize product and its crowd analytics solutions. It offers promise for generating insights from vehicles […]
Company: Ace Outdoor Advertising Market: Shreveport, Bossier City, LA and Tyler TX Headquarters: 15560 FM 279, Chandler, TX 75758 Phone: 903-520-1788 Email: ace@aceoutdoor.net Ace Outdoor offers bulletin, trivision and digital displays in Shreveport, Bossier City, Louisiana and Tyler, Texas. The company is owned by Mike Grace. They recently have added 5 new digital panels to their […]
The Utah House Transportation Committee reviewed a new billboard bill, HB361 last week in a hearing, where opposition from the Utah League of Cities and Towns became public. The House Majority Whip Francis Gibson, sponsor of the bill, says the measure seeks to better define a method of putting a value to signs […]
This innovative billboard campaign by Grand Visual not only highlights the importance of cybersecurity but also uses the dynamic programming potential of digital billboards by displaying cyberattacks on the billboard in real time. In a bid to drive awareness of advanced cybercrime and the threat to small businesses, Hiscox insurance […]
Company: Admiral Outdoor Advertising, LLC Market: Duplin County, North Carolina. Headquarters: 5752 S. US Highway 117, PO Box 160, Wallace, NC 28466 Phone: 910-285-1047 Email: Info@admiraloutdoor.com Admiral Outdoor operates a billboard plant in Duplin County in eastern North Carolina. The company was started in 2006 when owner Pete Murphy was in […]
The Drum has a interesting article on Unilever and how it may be allocating their Multi-billion dollar marketing budget. For those of you who do not know, Unilever includes, among others, the following well known brands: Unilever will be addressing the IAB Annual Leadership Meeting, asking them to […]
Company: Abel Outdoor Advertising Markets: Montana Headquarters: 23685 US Highway 93 N, Arlee, Montana 59821 Phone: 406-880-4964 Abel Outdoor Advertising operates a billboard plant in the following Montana communities: St Ignatius Florence Stevensville Hamilton Missoula The company was started in 2003 and is owned by Ernest Otoupalik [wpforms id=”9787″] Paid […]
