Author: John Weller

Meet “Albert” From SprayPrinter

  SprayPrinter announced last week in conjunction with GO2018 that they had become a member of OAAA. Dan Grumley, Executive Vice President at SprayPrinter provided the following: SprayPrinter and its Robot “Albert” are pleased to have joined the OAAA SprayPrinter has developed a robot that is fondly referred to as […]

Company of the Day – Burkett Media

Company: Burkett Media Market: Texas Address: P.O. Box 163266, Austin TX 78716 Phone: 512.787.2375 Email: info@burkettmedia.com Burkett Media was founded by Beau Burkett in 2003 while attending college. Burkett Media offers a diverse mix of over 100 high profile static and LED digital billboard locations throughout Texas including the following cities: […]

Mating Bears Invade Spokane…Briefly

Spokane, WA based apparel company, The Great PNW, went viral with a short-lived but lively billboard campaign in this Insider’s home town.  On April 30th commuters were met on their drive downtown with this image of two bears on a Lamar posted sign.  It didn’t take long before Twitter was […]

Company of the Day – Busby Companies

Company: Busby Companies Headquarters: 1734 Wansley Road, Laurel, MS  39440 Phone: 601.428.4014 Markets: Mississippi, Louisiana, Northwest Florida and Indiana Busby Companies is a local family owned and operated billboard advertising company in Laurel, Mississippi with over 30 years of experience in the industry. They also specialize in the design and manufacturing […]

Will California Put the Brakes on Data?

The leader of the national advertisers’ group flagged a potential future headache for those who use consumer data to better target ads:  a populist pro-privacy proposal in bellwether California. Bob Liodice, CEO of the Association of National Advertisers, was the wrap-up keynoter on May 9 at the 2018 Geopath/OAAA OOH […]

Vinyl Strength – Is Lighter Better?

By Sarah Davis, Blue Sky Digital Printing We have had a lot of people ask us “Which product performs better, the 7 oz. or the 13 oz.?” One might say because the 13 oz. is heavier, it must be stronger, right? Not necessarily. There are three different pieces to the […]

Company of the Day – Burelz Billboards

Company:  Burelz Billboards Markets: Memphis & Nashville, TN Headquarters:   5587 Murray Avenue Suite 104, Memphis TN 38119 Phone: 901.289.5951 Email: dburing@aol.com David Buring owns Burelz Outdoor which operates 8 digital faces and 2 tri-visions in Memphis and Nashville Tennessee. David started his first outdoor company in 1992 having owned either […]

Media Plans Are Optimized with Higher Investments in OOH

OOH Boosts Awareness, Recommendation, and Purchase Intent for Brands May 7, 2018 (Washington, DC) – OOH currently earns an average media investment of 4.8 percent, but media plan optimization occurs when OOH receives benchmark allocations of 9 to 16 percent, according to a new report released today by the Outdoor […]

Company of the Day – Bulletin Displays

Company: Bulletin Displays Markets: Southern California Headquarters: 3127 E South Street Suite B, Long Beach CA 90805. Phone: 562-470-6680 Email:  info@bulletindisplays.com Bulletin Displays is one of the largest outdoor companies in Los Angeles. The firm has both static and digital billboards. 90% of the plant is along freeways. Mark Kudler is […]

Clear Channel Outdoor Introduces CCO RADARView™

Advanced OOH Advertising Solution Gives Brands Insights Across all CCO Digital/Printed Roadside and Pedestrian Inventory & Against Audience Segments for Optimal Campaign Planning Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia Inc., today introduced RADARView™, a significant evolution of its Clear Channel Outdoor RADAR suite of Out-of-Home (OOH) advanced advertising […]