Author: John Weller

Big Outdoor Unveils SunCienega, Expanding Its Sunset Strip Presence

May 19th , 2025 BIG OUTDOOR, a premier Out-of-Home media company known for iconic, high-impact locations, announces the launch of SunCienega (LA.D500) — a bold new digital display located at the intersection of Sunset Boulevard and La Cienega. This double-sided, full-motion spectacular faces both eastbound and westbound traffic on the Sunset Strip, offering […]

Company of the Day – Bench Ad

Company:  Bench Ad Markets: California Headquarters: 3116 Deering Avenue, Canoga Park, CA  91304 Phone: 800-234-5460 Bench Ads, with over 50 years if experience, operates a bus bench transit advertising plant with 18,000 benches in Los Angeles, Sacramento and San Diego.   To receive a free morning newsletter with each day’s Billboard […]

Billboard Insider Classifieds May 17, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

The Street-Level Advantage: Why OOH Is Built for Hyperlocal Success

By: David Burrick, Chief Strategy Officer at Intersection The strength of the out-of-home (OOH) advertising market lies with Local advertisers. Consider Outfront Media, one of the industry’s largest players. Outfront’s quarterly filings show about 60% revenue last year came from its sales team that sells to Local advertisers, which grew […]

Company of the Day – Ballyhoo Media

Company: Ballyhoo Media Address: 101 NE 79th St. Miami, FL 33138 Markets: Ft. Lauderdale, Tampa, Seattle, Miami Email: info@ballyhooboats.com Ballyhoo Media describes itself as a water-based multi-media company changing the landscape of outdoor advertising. The founders of Ballyhoo are brothers Adam and Nate Shapiro along with Tyler Zlatin. Insider had […]

Max Drachman’s Post-Conference M&A Update – 2025

Drachman M&A Co. and their CEO, Max Drachman always have a good sense of the deal market for the billboard industry. Insider thought this would be good timing to get his update on the market for the rest of 2025. Max, any takeaways from the IBO and OAAA conferences? The […]

Regency Outdoor Purchases Prime LA Real Estate

CoStar News reports that Regency Outdoor purchased a vacant retail property on the Sunset Strip for $26 million, with redevelopment plans underway for the high-profile corner.   The 8,500-square-foot building at 8830-8844 W. Sunset Blvd. sits across the street from a well-known nightclub, the Viper Room, and has 130 feet of […]

Why Did These Billboard Designs Win?

Things got s little busy last week with the OAAA conference, but we wanted to get in the rest of the Indie Impact Winners from the Spring IBO Conference. Our friends from Up to Something, Richard Molinaro and Todd Turner did a great job with the Indie Impact Awards and we […]