Author: John Weller

IBO Present First Annual Indie Impact Awards

LEVEL THE CREATIVE PLAYING FIELD WITH INDEPENDENT BILLBOARD OPERATORS AND THE FIRST ANNUAL INDIE IMPACT AWARDS It’s an awards show dedicated to the best in independent out of home creative advertising. No large-scale, publicly traded vendors, agencies, or operators. Just you and others like you—getting recognition for your hard work […]

OUTFRONT Media and The Farmlink Project Unveil New Campaign to Fight Food Insecurity

OOH Campaign Highlights the Power of Donating During the Thanksgiving Season NEW YORK, Nov. 26, 2024 /PRNewswire/ — OUTFRONT Media (NYSE: OUT), one of the largest out-of-home (OOH) media companies in the U.S., has unveiled a new campaign with The Farmlink Project, the fastest-growing solution in the charitable food space, to drive […]

Company of the Day – Swift Outdoor

Company: Swift Outdoor Markets: Texas Headquarters: 914 Lake Air Dr B, Waco, TX 76710 Phone: 254-772-9194 Email: info@swiftoutdoor.com Swift Outdoor operates a billboard plant located in Waco Texas.  The company was established in 2011. Swift Outdoor operates under the leadership of Kris and Brooke Tooley.  The company has a full […]

Max Drachman on M&A for 2024 and Looking Ahead to 2025

Hi Max, now that we are in the home stretch of 2024, how would you describe the M&A marketplace this year? Looking back on the year so far, it felt similar to the period following the recession, such as 2013 & 2014. There was some activity in terms of smaller […]

Humor on the Highway: MDOT Holds Holiday-Themed Safety Message Contest

ILOXI, Miss. (WLOX) – With Christmas around the corner, the Mississippi Department of Transportation is hosting a contest for people to come up with funny and quirky holiday messages for digital signs across the state. Insider’s Note: Even MDOT knows if you want to get a message out, digital is […]

Billboard Insider Classifieds Noember 23, 2024

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

SignValue’s Lamar Advertising at a Glance – 2024 Q3 Overview

SignValue has prepared the following analysis of Lamar Advertising’s 3rd quarter 2024 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we […]

Seen Media Group Welcomes Joey Savino as National Account Director

New York, NY – Seen Media Group, one of New York City’s fastest-growing outdoor media companies, is excited to announce the appointment of Joey Savino as National Account Director. With a wealth of experience in outdoor media and a proven track record in the advertising industry, Joey is a valuable […]

Formetco Partners with Symterra to Bring Pulse Bird Control System Protection

Atlanta, GA – November 14, 2024– Formetco, a leading innovator in outdoor media solutions, is excited to announce a new partnership with Symterra, the creator of advanced humane bird control technology. Through this partnership, Formetco is bringing Symterra’s flagship product, Symterra Pulse, to its cutting-edge technology and extensive customer base, offering a versatile […]

Three Strategies for the OOH Future

Invidis was on hand for the World Out of Home Europe Forum in Milan. In a WOO keynote, Ströer co-CEO Christian Schmalzl identified DooH as a key reason for the extraordinary growth of outdoor advertising. However, the traditional strengths of OoH must always be taken into account.  Schmalzl noted that […]