From the OAAA Outlook Newsletter OOH revenue in the United States is expected to continue its steady growth through 2019 and 2020, according to the US Media Forecast Report recently released by GroupM, WPP’s media investment group. Overall ad spend in the US grew by 9.5 percent in 2018. The group forecasts […]
Company: Times-Shamrock Outdoor Headquarters: 149 Penn Ave. Scranton, PA 18503 Market: Luzerne County, PA Phone: 570.614.5472 Email: Sales@ShamrockOutdoorMedia.com Times-Shamrock Outdoor is a part of Times-Shamrock Communications, a privately held company based in Scranton, Pennsylvania owned by the Lynett for the past 123 years. The parent company owns 13 newspaper publications, […]
Here is an update on privacy issues, based on the OAAA-sponsored meeting of industry attorneys in New York on June 6 and the annual privacy summit sponsored by the Digital Advertising Alliance (DAA) in Washington, DC, on June 5-6. State Activity An unprecedented number of states have considered pro-privacy legislation […]
By Nicole Randall OAAA Communications Senior Director Generation Z is a growing marketing demographic as its oldest members are beginning to come of age. Gen Z, defined as those born after 1998, commands $44 billion in buying power. Some reports project this generation will command nearly 40 percent of all consumer […]
Company: The Nashville Sign Market: Tennessee Headquarters: 1701 West End Ave., Suite 400, Nashville TN 37203 Phone: 615-613-6218 The Nashville sign is an iconic billboard which is located at 1615 Broadway at the Broadway/West End Split in downtown Nashville. The sign was originally constructed as a static billboard (see […]
Insider’s favorite articles are ones initiated by our readers. This interview comes by way of a conversation with Kevin Payne, President of Out of Home for Circle Graphics. At the OAAA convention Kevin had just finished a conversation with Nancy Fletcher where she indicated that while there was a lot […]
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Outfront announced that two of their wholly-owned subsidiaries priced a private offering of $650,000,000 in aggregate principal amount of 5.000% Senior Notes due 2027. Outfront intends to use the net proceeds from the notes offering, together with cash on hand, to redeem all of its outstanding $550 million 5.250% […]
Company: Superior Digital Displays Headquarters: 1350 Avenue of the Americas, New York NY 10019 Market: New York City, Atlanta, Phoenix Phone: 212.300.2801 Email: info@superiordigitaldisplays.com Superior Digital Displays in an outdoor advertising management company offering exclusive, high-impact, state-of-the-art digital platforms across multiple markets. The company was founded in 2009. Here is […]
By Andrea Messimer-Henley, Sr. Director of Sales at Adomni There have been 2 major disruptors in the Outdoor Advertising Industry since my career began in the mid 90’s. The first major change was the transition of hand-painted billboard panels and paper poster’s, to high resolution digital printing. Which as we […]
