Author: John Weller

OUTFRONT Media’s Canadian Business Selects Vistar Media As A Programmatic SSP

OUTFRONT Media Inc. (NYSE: OUT) today announced a new partnership between its Canadian business and Vistar Media, a leading global provider of programmatic out-of-home technology, to enable programmatic transactions. OUTFRONT Canada will leverage the Vistar supply-side platform (“SSP”) to allow buyers to purchase OUTFRONT’s Canadian digital inventory programmatically, via an […]

Company of the Day – LinBerg Billboards

Company:  Lin-Berg BillboardsMarkets: OklahomaHeadquarters:  Shawnee, OklahomaPhone:  (405) 412-8096Lin-Berg Billboards is an Oklahoma owned media and billboard advertising company.  Wes Romberg II is the company owner.   [wpforms id=”9787″] Paid Advertisement

URW Enhances DOOH Media Network Capabilities at Westfield Malls in the U.S.

LOS ANGELES, July 21, 2020 — For the first time in the DOOH industry, brands will be guaranteed real-time impressions and complete campaign transparency when advertising on The Westfield Network, a state of the art, digital out-of-home media network located in Westfield shopping centers in the U.S., Unibail-Rodamco-Westfield (URW), announced today. Currently available across […]

Company of the Day – Leonard and Company

Company: Leonard and Co. Inc. Markets:  California Headquarters: 5199 E Pacific Coast Highway, Suite 305, Long Beach, CA  90804 Phone: 562-597-0001 Leonard and Company owns and operates billboards and wallscapes in California.  The company was founded in 1962.  The company’s billboards are concentrated in the following areas of Los Angeles: […]

Insider’s New Book is Available!

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]

Billboard Insider Classifieds July 18, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

San Jose Presses Forward on Digital Billboard Plans

The City of San Jose is considering allowing up to 90 new digital billboards on private property as well as some smaller signs on public land. In a continuation of an effort Insider posted on in August 2019, The Mercury News is reporting of a virtual meeting set for Monday […]

Company of the Day – Las Vegas Billboards

Company: Las Vegas Billboards Headquarters: 6233 Dean Martin Dr. Las Vegas, NV 89118 Market: Nevada Phone:  (702) 837-7822 Email: info@lasvegasbillboards.com Las Vegas Billboards is a second-generation, family-owned and operated company with decades of experience. The Harris family has been proud to serve the Las Vegas area for over 30 years. Dave […]

Max Drachman on the Deal Market and the Whistler/Headrick Transaction

Billboard Insider talked yesterday with Kalil and Company broker Max Drachman about the out of home transactions market. Max, what are you seeing in terms of transaction activity as we move into what appears to be another wave of Covid infections around the country?  We have closed five Outdoor deals […]

Lamar Wins as OOH Advertising Provider at Allegiant Stadium in Las Vegas

Baton Rouge, LA – July 13, 2020 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, has successfully negotiated to be the exclusive out of home advertising provider on the site of the brand new Allegiant Stadium, home of the NFL’s Las Vegas Raiders. Lamar […]