Author: John Weller

OUTFRONT Media Announces Sale Of Sports Marketing Business

NEW YORK, Sept. 17, 2020 /PRNewswire/ — OUTFRONT Media Inc. (OUT) announced today that it has completed the sale of its Sports Marketing operating segment to Playfly Sports (Playfly,LLC). The Sports Marketing operating segment is the marketing and multimedia rights holder for a variety of colleges, universities and other educational […]

Mixed Media on Operating During Covid and Joining the IBOUSA

Yesterday’s Company of the Day, Mixed Media, missed our conversation with Steve Weber, Director of Operations, as he spent the day with a dental emergency.  We did get caught up though and here are his comments on the business. We last talked in early 2019. What were main accomplishments of […]

Federal Appeals Court Rules Against Transit Ad Restriction

By Ken Klein, OAAA Executive Vice President, Government Affairs A federal appeals court said the Philadelphia-based transit system violated constitutional free speech by rejecting a bus ad it considered political. (Center for Investigative Reporting v. Southeastern Pennsylvania Transportation Authority, September 14, 2020) Citing its 2015 Advertising Standards, the transit authority […]

Company of the Day – Mixed Media Group

Company: Mixed Media Group, Inc. Markets: Illinois, Iowa, Michigan Headquarters: 1152 Liberty Avenue, Cary, IL  60013. Phone: 847-462-8433 Email: steve@mixedmediaoutdoor.com Mixed Media operates signs in Illinois, Detroit, Eastern Iowa/Quad Cities and Iowa City.  The bulk of the company’s signs are in McHenry County, outside Chicago.  McHenry County Illinois is the most populated county in […]

Lead Nurturing in 2020 – Meeting Challenges with Solutions

By Melaina Merritt, Marketing & Research Manager, Reagan Outdoor “There is no question that, when Sales and Marketing work well together, companies see substantial improvement on important performance metrics: Sales cycles are shorter, market-entry costs go down, and the cost of sales is lower.” – Harvard Business Review The pandemic […]

Company of the Day – Millenium Outdoor

Company:  Millennium Outdoor Advertising Markets: Texas Headquarters: Winfield, TX Phone: 844-842-8664 Email: administrator@millenniumads.net Millennium Outdoor Advertising operates an outdoor plant in east Texas.  Their focus is on well-travelled Interstate highways.   [wpforms id=”9787″] Paid Advertisement

Billboard Insider Classifieds September 12, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Company of the Day – MH Outdoor Media

Company: MH Outdoor Media, LLC Headquarters: 11750 Katy Freeway Suite 1300 Houston, Texas 77079 Markets: Alabama, Texas, Tennessee, Georgia, Louisiana, and Florida Phone: 855-220-0423 Email: mhenderson@machaik.com A member of the Mac Haik family of companies, MH Outdoor was founded in July 2011 in Houston, Texas. Historically Mac Haik had owned, operated and […]

Johnson City TN Approves Legal Action Against Lamar

Insider reported in July that after being approached by Lamar about entering into a new contract for a billboard location, Johnson City, TN city officials realized the structure was on city property and asked that it be removed by Sept. 1. The Johnson City Press reports that on Thursday of […]

Company of the Day – Michigan Outdoor Advertising

Company: Michigan Outdoor Advertising Markets: Michigan Headquarters: PO Box 2399, Petoskey, MI  49770 Phone: 231-348-0011 Email: sppmurray@gmail.com Michigan Outdoor operates a 23 face billboard plant in northern Michigan and the upper peninsula of Michigan.Stephen Murray, owner, has been in the outdoor advertising business for over 35 years, 29 of the […]