Author: John Weller

Company of the Day – Whiteway Outdoor

Company: Whiteway Outdoor Market: Atlanta, Georgia Headquarters: 6400 Powers Ferry Road, Suite 374, Atlanta, Georgia Phone: 770-226-9605 Email: mlevin@whitewayad.com   Whiteway Outdoor operates a high profile billboard plant consisting of 13 static billboard faces and 3 digital billboard structures with four faces located in Atlanta.  The structures are in prime locations […]

Spokane Proposes A $250 Annual Fee on Billboards

The Spokane WA City Council introduced legislation Monday that would charge billboard owners a new $250 annual fee and dedicate the proceeds toward graffiti and blight remediation efforts on public property. The annual fee would apply to any billboard or off-premises sign measuring at least 9 square feet. The proposal […]

Company of the Day – WC Media

Company: WC Media, Inc. Headquarters: 1824 South McArthur Blvd., Springfield IL 62704 Phone: (217) 241-1224 Contact Email:  info@wcmedia.net WC Media, Inc. is family owned with Billboard inventory covering Illinois and Eastern Iowa.  The company is owned by Nick Giacomini. In 1996, the Giacomini’s came up with a business idea of indoor […]

Billboard Insider Classifieds May 1, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

What is Programmatic Advertising?

By Marissa Bernstein, Director of Marketing at Vistar Media If you work in the digital advertising space, you have likely heard the term programmatic. However, if you’re new to this type of buying, you probably have questions about how it works and why you should use it. This article will answer […]

Bell and Xandr Join Forces to Create Canada’s First Self-Serve Advertising Platform for TV and Digital

TORONTO–(BUSINESS WIRE)–Bell, Canada’s largest communications company, today announced a strategic alliance with advanced advertising technology company Xandr to leverage its world-leading platform to deliver a proprietary omni-channel demand-side platform (DSP) for advertisers. The new Bell Media product, branded SAM DSP and powered by Xandr’s buying platform, Xandr Invest, will enable Canadian advertisers to easily plan, […]

Company of the Day – Waller Outdoor

Company:  Waller Outdoor Headquarters: P.O. Box 2004 Waller, TX Market: Waller Texas Phone: 346.306.4643 Email: sales@walleroutdoor.com Stephen and Linda Johnson have started a new Outdoor Company, Waller Outdoor, initially serving the Waller Texas community.  They have recently installed their first structure with two digital faces.  Insider caught up with Stephen to discuss […]

Company of the Day – Watkins Outdoor Advertising

Company: Watkins Outdoor Advertising Headquarters:  969 East Ironbridge Circle N Springfield, MO Markets: Springfield, Missouri Phone: 417.862.0003 Email:   gwatkinsoutdoor@sbcglobal.net Family owned since 1998, Watkins Outdoor Advertising has been dedicated to bringing the highest quality service and visuals to the Ozarks and Springfield MO. The company has 3 digital faces  and 7 static faces in the […]

Billboard Insider Classifieds April 24, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

The Multi-Billion Dollar Road Ahead

Adomni CEO, Jonathan Gudai, had the opportunity this week to  speak with Maria Bartiromo, of Fox Business Channel, about Adomni, Uber OOH and the transformative growth potential of programmatic digital out of home. Here is the interview.   [wpforms id=”9787″]   Paid Advertisement