The Catalyst reports that Nickelytics, a Tampa-based advertising firm that evolved from The Nickel Ride, a ride-share company, has appointed out-of-home (OOH) advertising industry veteran Rick Robinson, Chief Strategy Officer at Billups, to its board of advisors. He will provide guidance and insights to founder and CEO Judah Longgrear and […]
Author: John Weller
Company of the Day – YESCO Outdoor Media
Company: YESCO Outdoor Media Markets: Utah, Idaho, Montana, Wyoming, Nevada, South Dakota, Arizona & Nebraska Headquarters: 2401 Foothill Dr, Salt Lake City, UT 84109 Phone: 1-866-779-8357 YESCO produces custom signs, lightings and display systems for businesses and operates a billboard plant in the Western United States. The company was started […]
Rothfelder On Billboard Condemnation Valuation
The new attorneys fees discount program for IBO members seems to be working as Chris Cowlbeck and I hoped, as I’ve received several inquiries from IBO members across the country about a variety of billboard litigation and transaction issues. For example, I was recently contacted by IBO members who had […]
Boston Omaha Corporation Announces First Quarter 2021 Financial Results
Boston Omaha Corporation (BOMN) (“Boston Omaha”) announced its financial results for the first quarter ended March 31, 2021 Link Media Outdoor Billboard Revenues were down by less than 1% during the first three months of 2021. Boston Omaha and Lamar Advertising have been the public companies which have recovered fastest […]
Company of the Day – Your Space Advertising
Company: Your Space Advertising Headquarters: Hastings MN Market: Hastings MN Phone: 612-804-6399 Email: jjnicholson@addco.com Your Space Advertising began in 2011, placing its first outdoor digital billboard in Hastings, MN. Over 70,000 vehicles pass by their billboard every day. [wpforms id=”9787″] Paid Advertisement
Billboard Insider Classifieds May 22, 2021
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Lamar Announces Quarterly Dividend
Lamar Advertising Company announced yesterday that its board of directors has declared a quarterly cash dividend of $0.75 per share payable on June 30, 2021 to stockholders of record of Lamar’s Class A common stock and Class B common stock on June 21, 2021. Insider’s Take: Lamar maintains its increase […]
A Few Minutes With Will Denton at IBOUSA
Yesterday, Insider ran a press release announcing the hiring of Will Denton to a new position at the IBO. We caught up with Will to get to know him and learn how a musician ended up in the billboard business. What’s your background? I have been a professional musician for […]
Company of the Day – Williams Outdoor Advertising
Company: Williams Outdoor Advertising Markets: Chattanooga, TN Headquarters: PO Box 8823, Chattanooga, TN Phone: 423-702-6602 Email: harley@chattanoogabillboard.com Williams Outdoor Advertising operates 6 digital billboards structures with 7 digital faces located in Chattanooga, Tennessee The company’s sales manager is Harley Williams. [wpforms id=”9787″] Paid Advertisement
INTRODUCING “OAAA OUT OF HOME IMPRESSION MEASUREMENT GUIDELINES”
By: Anna Bager, OAAA President and CEO I am very proud to share that today, we published the “OAAA OOH Impression Measurement Guidelines,” a framework that proposes new standards and minimum reporting requirements for OOH audience measurement. This marks a huge milestone in evolving measurement for our industry and an […]























