Author: John Weller

Lighting Up The Streets Of Paris For Safety

TBWA\Paris produced “Fearless Night,” a campaign where from 9 p.m. to 7 a.m., digital billboards in the west of Paris suddenly get 20 percent brighter, cutting beacons of light through poorly lit space.  The video below tells us 26 percent of women and gender minorities often avoid going out at […]

Company of the Day – American Outdoor Advertising

Company:  American Outdoor Advertising Headquarters: 2801 E Camelback Road, Suite 470, Phoenix, AZ 85016 Markets: San Diego, Oakland, Las Vegas, and Northern Arizona Phone: 602.687.9220 Email:   sales@americanoutdoor.net American Outdoor Advertising is an outdoor advertising company serving the San Diego, Oakland, Las Vegas, and Northern Arizona markets. American offers high profile digitals […]

Michael Provenzano On New Equity, Strategic Partners and The Future For Vistar Media

After the announcement of the $30 million Lamar Advertising investment, Insider reached out to Vistar Media CEO, Michael Provenzano for a discussion on the investment and the addition of a strategic partner. How long have discussions been ongoing for the potential of raising additional capital? We began active evaluation of […]

Lamar Advertising Company Announces Investment in Vistar Media

BATON ROUGE, La., July 12, 2021 (GLOBE NEWSWIRE) — Lamar Advertising Company (Nasdaq: LAMR), an owner and operator of outdoor advertising and logo sign displays, announced today that it has acquired a minority stake in Vistar Media, a leading global provider of programmatic technology for the digital out-of-home sector. Lamar’s […]

Company of the Day – Allure Advertising

Company: Allure Advertising Headquarters: 2015 Ayrsley Town Blvd. #200 Charlotte, NC 28273 Market: Charlotte NC & Mt. Pleasant SC Phone: 855.289.6883 Allure Advertising is a locally owned outdoor advertising company specializing in digital media. With over 70 years of combined industry experience, the Allure team is aggressively growing their digital […]

Billboard Insider Classifieds July 10, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Company of the Day – Albert Outdoor Advertising

Company: Albert Outdoor Advertising Headquarters: 6510 LBJ Freeway Suite 100 Dallas, TX 75240 Market: Dallas, TX Phone: (972) 239-5800 Email: info@albert-outdoor.com Albert Outdoor traces its origins back to the early 1960s when David Albert began building wooden multi-pole structures in the newly emerging suburbs for homebuilders and other businesses looking […]

OOH Media Plan Awards Now Open For Entries

The OOH Media Plan Awards celebrate the essential role media planning plays in developing successful out of home campaigns. We’re now accepting submissions for campaigns that illustrate how best-in-class strategy, inspiring creative, thoughtful placement, and proper allocation of budgets unite to produce excellent OOH results. Enter now to be part […]

Company of the Day – AdWalls

Company: AdWalls Headquarters: 1001 Bishop Street, Suite 2820, Honolulu HI 96813 Market: Hawaii, New York, Boston, Chicago and Los Angeles Phone: 808-526-4044 Email: info@adwalls.com Hawaii is the core of AdWalls business but they also operate from a portfolio of parking garages in New York, Boston, Chicago, Los Angeles and top […]

In Their Words – Out of Home Executives Talk About Out of Home

If you are in the Out of Home industry or thinking of entering the OOH industry you need In Their Words: Out of Home Executives Talk About Out of Home.  This 147 page guide contains interviews with 173 out of home executives at 150 out of home companies.  The guide […]