Author: John Weller

Who’s Got the Hot OOH Hand?

by Nick Coston Each year as a combo media buyer and salesperson, I do my best to see which products, which revenue streams, which companies, which brands are the hot ones. Year over year, that trophy doesn’t change all that much as it appears to only move the needle every […]

Company of the Day – King Outdoor

Company:  King Outdoor Advertising Markets: Pennsylvania Address: 304 N Washington Avenue, Suite 201, Scranton, PA  18503 Email: info@kingoutdoor.net Phone: 570-344-8250 Founded in 1966, KING Outdoor has been providing innovative outdoor advertising solutions for over 45 years. Current CEO and President Jerry Frank joined the company in 1968 as a bookkeeper […]

Company of the Day: Key-Ads

Company: Key Ads, Inc. Headquarters: 50 East 3rd Street, Dayton, Oh 45402 Markets: OHIO Dayton Columbus Cincinnati Lima Toledo Cleveland INDIANA Indianapolis Fort Wayne KENTUCKY Lexington Phone: (937) 279-0465 Email: sales@key-ads.com Founded in 1955 by Ed Keyes, Key-Ads, Inc. today is operated by Ed’s son and grandsons. Key-Ads has expanded […]

Indie Impact Awards: Small Shops. Big Swings.

If a killer out-of-home ad hits you right in the brain chemicals, the Indie Impact Awards are your kind of night. Held Thursday night of the IBO Spring Conference, the Indie Impact Awards spotlight the independent designers and operators who keep raising the bar for out-of-home. Not by formatting business […]

Billboard Insider Classifieds February 14, 2026

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Consistency Isn’t Sexy

From Up To Something,   It doesn’t spike. It compounds. We just crossed the one-year mark with Munley Law’s sports-themed out-of-home campaign. Same visual language. Same tone. Same message structure. Over and over. Not because we ran out of ideas. Because we chose to build memory. Most advertisers treat billboards […]

Company of the Day – Kegerreis Outdoor

Company: Kegerreis Outdoor Advertising Headquarters: 162 Farm Credit Dr. Chambersburg, PA 17202 Markets: Pennsylvania Maryland West Virginia North Carolina New Jersey New York Virginia Phone: 800-745-4166   Kegerreis Outdoor Advertising, LLC is a regional, Mid-Atlantic billboard company with over 40 years in the outdoor industry. Operating in 7 states  with […]

Farewell, My Lovely

By Nick Coston I worked as a Regional Account Executive at the DC/ Baltimore Division for Clear Channel Outdoor, starting two weeks after 9/11 and I would leave in April of 2012. It was the most fun I ever had working for any company. Starting soon after Clear Channel Worldwide […]

OAAA Releases Updated OpenOOH Taxonomy To Advance Industry Standardization & Transparency

Updated venue classifications support scalable DOOH buying and aligns the medium more closely with the omnichannel media ecosystem WASHINGTON, D.C. — February 9, 2026 — The Out of Home Advertising Association of America (OAAA), the national trade association representing the out of home (OOH) advertising industry, today released an updated […]