YESCO had the opportunity in Elko, Nevada to construct new structures using solar powered lighting. This was a first for YESCO and Billboard Insider caught up with Matt Largent, who took the lead on the project. I understand these solar boards are a first for YESCO? That is correct. YESCO […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Insider mentioned the pending Ohio Supreme Court tax case Wednesday and Thursday we had a good news ruling. The Ohio Supreme Court ruled against Cincinnati’s targeted billboard tax as an unconstitutional burden on free speech. A little background on the Ohio Case: Norton Outdoor Advertising and Lamar Advertising challenged Cincinnati’s […]
Last week’s Sales Tip focused on local advertisers’ sentiment, so this week’s follow up is Borrell’s Local Advertising Agency Survey, which was also fielded from April – June 2021. The key takeaways from Borrell’s Local Agency Survey include: In choosing a media company, agencies place highest value on one that […]
Kalil and Co. is looking forward to next weeks IBO conference in Pittsburgh, Insider spoke with COO Steve Backerman about the upcoming event. We understand you will have four representatives at the IBO conference. How about an introduction? Yes, we will have four of our seven brokers in attendance. Kalil […]
BROOKINGS, SD – Sept. 15, 2021 – As daily life slowly returns to normal and traffic picks up in downtown Chicago, Lamar Advertising Company (NASDAQ-LAMR) recently upgraded 18 digital displays with LED digital displays from Daktronics (NASDAQ-DAKT) of Brookings, South Dakota. The 10-foot-high by 10-foot-wide high-resolution 10-millimeter pixel pitch digital […]
Company: Billboards for Education Headquarters: 9301 Ocoee St., #138, Ooltewah TN Market: Tennessee Phone: 423.227-6439 Email: matt@billboardsforeducation.com Billboards for Education was created to give hope and support to local educators who struggle with an ever-present lack of classroom resources. The Company donates 10% of every dollar, from every billboard ad, […]
IBO has scheduled it’s Fall Conference for September 22-24 at the Sheraton Station Square in Pittsburgh. As usual, Chris Cowlbeck and his staff at IBO have planned a fun and educational agenda, all live and in person, but with appropriate health and safety precautions. Included among the exciting evening events […]
Local Media Outdoor recently acquired 92 structures with 198 faces from Scotty Outdoor owned by Scotty Shivar. Shivar told Billboard Insider that Scotty Outdoor, which serves North and South Carolina, kept 69 structures and sold their signs located in Eastern NC. While Local Media initiated the conversation, Scotty Shivar said […]
OAAA hired Mike Hershey as EVP/government affairs to replace Ken Klein, who retires at the end of the year. Mike started at OAAA on September 7. Insider caught up with Mike, to learn more about him Mike, tell us about your background, and how it connects to out of home. […]
