Author: John Weller

Lind Media Executive Appointments

Lind Media Company, Ohio’s leading independent Outdoor Advertising Company, announced the appointment of Maura S. Siegenthaler as its new President & Chief Executive Officer. Siegenthaler, a graduate of Denison University and MBA from Case Western Reserve University Weatherhead School of Management, joined the company in 1998 and has served as Vice President and Chief […]

Mashburn Outdoor Acquires Interstate Outdoor Advertising in Huntsville, Alabama

February 12, 2025 Huntsville, AL – Mashburn Outdoor (“Mashburn”) announced today their acquisition of Outdoor Advertising Assets in Huntsville and Decatur, Alabama from Interstate Outdoor Advertising (“IOA”), a division of Nowlin Development Company, LLC (“NDC”).   Drachman M&A Co. represented IOA in the transaction. Steve Grant of Grant, Konvalinka & Harrison […]

Daktronics Unveils their Latest Digital Billboard Technology

Increasing operational efficiency with lifetime image quality BROOKINGS, S.D. – Feb. 12, 2025 – Daktronics (NASDAQ-DAKT), a global leader in digital display technology, releases the next generation of digital billboard technology for the out of home (OOH) market. The DB-7000 builds on a legacy of proven reliability and introduces cutting-edge energy-efficient technology […]

Company of the Day – Watkins Outdoor Advertising

Company: Watkins Outdoor Advertising Headquarters:  969 East Ironbridge Circle N Springfield, MO Markets: Springfield, Missouri Phone: 417.862.0003 Email:   gwatkinsoutdoor@sbcglobal.net Family owned since 1998, Watkins Outdoor Advertising has been dedicated to bringing the highest quality service and visuals to the Ozarks and Springfield MO with six digital faces.  Greg Watkins is the company’s owner.   We […]

Reagan Outdoor Billboards are Tracking Great Salt Lake Water Levels

Fox 13 in Salt Lake City writes about a terrific campaign, on a Reagan Outdoor digital, providing real-time data on the Great Salt Lake’s current water levels, making sure all are aware of the decline in the lake’s water level. As of Monday, the lake was 37.5 percent full and […]

Company of the Day – Woodgreen Advertising

Company: Woodgreen Advertising Headquarters: 57 Main St., South Porcupine, ON CA Market: Eastern Ontario Phone: 705-288-8446 Email: keanan@woodgreenadvertising.ca Woodgreen Advertising in based in Ontario, Canada with 64 static faces providing service both in town and highway advertising opportunities in Timmins and surrounding areas in Eastern Ontario .   To receive […]

Billboard Insider Classifieds February 8, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Metrics That Don’t Actually Measure Sales Effectiveness

It’s good to set sales goals. They help to motivate us as OOH salespeople to achieve more, and they establish expectations and define success. But in order for them to be effective, the right goals have to be the focus. When we decide to track our strategy in order to measure our […]